ECAL Acquires Rokt Calendar, Grows Audience to 25 Million

Leading calendar marketing and communications company ECAL is a business on the move, acquiring US-based Rokt Calendar, adding more than 20 tier-one brands to its growing client portfolio.

A pioneer of the segment, ECAL is famous for its smart, dynamic 'sync to calendar' technology, allowing passionate sports and entertainment fans to sync their favourite events directly to their personal digital calendar, so they stay up-to-date and connected.

With over 70% of adults relying on a digital calendar to manage their lives, in a world full of noise, ECAL continues to grow in popularity, increasing its global audience to over 25 million.

The NBA, MLB, NHL, NASCAR, Indycar, EuroLeague, Fox Sports, The Skimm, and SiriusXM are just some of the household brands moving to the ECAL platform following the acquisition.

The move secures ECAL's position as the global leader in calendar marketing, with the acquisition adding an increased presence in the US to an already dominant position in Australia, New Zealand, the UK and Europe.

ECAL Founder & CEO, Patrick Barrett, believes the consolidation paints a very bright future for ECAL and limitless potential for the calendar marketing segment. 

"This is a really exciting deal for us, and we are very appreciative of the team at Rokt who believed that ECAL was the best future home for their important calendar clients," Barrett said.

"ECAL as a business has invested heavily in developing the most sophisticated and modernised solution of its type, and through this acquisition, we are able to set a high benchmark standard for smart, personalised communications into calendar for over 400 major brands globally and growing."

"We're always innovating", Barrett adds. "In the last two months we've launched two breakthrough features - a 'Native Language Translations AI' that delivers events content in the preferred native language of the user; and a 'Super Calendar Display' that has re-imagined what's possible in an embeddable calendar widget for a website."

"ECAL works because it is the most effective communications channel for events across any industry, without exception, and actively works to drive engagement, tune-in and sales. It is also a highly effective data acquisition and insights tool for these brands, who want to better understand who and how their audiences interact with their content, so they can better deliver on their CRM and personalisation objectives."

With 100% delivery rates, 100% content relevancy, and click-through rates of up to 10% for in-demand promotions and over 15% for livestream and ticket on-sale, ECAL's direct-to-calendar approach avoids the inbox chaos, and commands consumer attention at the right time, in the right place, with the right action. 

"With the ever-increasing fragmentation of communications and the need for brands to 'cut-through' the noise and counter a shrinking attention span, the calendar is one of the last remaining sacred spaces, and a 'single source of truth' for most people," Barrett says. "If it's not in the calendar, it generally doesn't get done!"

About ECAL

ECAL is a world-leading calendar marketing, communications and data platform, used by over 400 major brands globally across sports, entertainment, media, ticketing, venues, and gaming. Owned by HyperKu and headquartered in Melbourne, with a presence in London, Los Angeles, Singapore, and Manila, ECAL's smart 'sync to calendar' technology enables rich, dynamic, event-based communications straight to the personal digital. calendar of users, to communicate events better and achieve extraordinary business outcomes.

ECAL's clients include the likes of Premier League, Formula 1, Formula E, Disney+, NBA, MLB, NHL, NASCAR, World Rugby, World Athletics, Volleyball World, Fox Sports, SiriusXM, The Skimm, LaLiga, ECB, The FA, ICC, FC Barcelona, Liverpool FC, Betano, AFL, NRL, Cricket Australia, NBL, A-Leagues, Ticketek, Club Wembley, Venues NSW and others.