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Get Ready to Dive In: Clean Swim's Aussie-Made Solutions for Chlorine-Proof Hair

Announcement posted by 360PR 02 Sep 2024

As the warmer weather arrives early across Australia, swimmers are dusting off their gear and heading back to the pool. Clean Swim, the first Australian brand formulated by local cosmetic chemist Rita Sellars, is here to ensure that swimmers hair stays in top condition, no matter how many laps they do this summer with new and improved formulations of their signature daily shampoo and conditioner.

 

"After a winter break, many are eager to dive back into regular swimming. However, the effects of chlorine on hair can be a concern, particularly for those with blonde or chemically treated hair. Our Clean Swim Daily Swim Shampoo and Daily Swim Conditioner are specially formulated to tackle this issue, making them the perfect choice for swimmers as they return to the pool. 

 

"Our products contain 100% natural active ingredients designed to remove harmful particles from the hair and scalp, such as calcium, magnesium, copper, and other pollutants, and improve shine, combability, and treatment effectiveness, as well as protecting hair's DNA. It's a game-changer for maintaining vibrant, healthy hair throughout the swimming season," said Rita Sellars, founder and formulator of Clean Swim.

 

Unlike regular hair care products, Clean Swim's shampoo and conditioner include advanced anti-green technology. This innovative formula not only protects the hair from the damaging effects of chlorine but also prevents the dreaded green tinge that can plague swimmers, especially those with lighter hair.

 

Free from harsh chemicals, the Daily Swim Shampoo and Conditioner are crafted with natural ingredients that cleanse, nourish, and protect the hair, making them safe for everyone—from the youngest swimmers to seasoned athletes.

 

Clean Swim Daily Shampoo & Conditioner: Say "good riddance" to green and "bye-bye" to brassy with their new formula Clean Swim Daily Shampoo & Conditioner. The new Clean Swim Daily Shampoo is specially formulated to neutralise chlorine, cleanse the hair, and restore its pH balance. It also reduces the effects of copper, magnesium, calcium, and other pollutants found in pool chemicals and hard water, which can cause greenish or brassy hair.


Shampoo key ingredients include:

  • Vitamin B5
  • Silk Extract
  • Rice Protein 
  • Indian Soapberry Extract

 

Conditioner key ingredients include:

  • Argan Oil
  • Vitamin B5
  • Cocoa Butter
  • Safflower Oil

 

So, as the temperature rises and the pools beckon, swimmers can dive into the season with confidence, knowing that their hair is protected by Australia's leading swimmer-focused hair care brand. 

 

Available now at cleanswim.com.au - RRP $24.50 per bottle.

 

About Clean Swim: Clean Swim is Australia's first hair care brand formulated specifically for swimmers. Founded by local cosmetic chemist Rita Sellars, the brand is dedicated to providing natural, effective solutions that protect hair from the harsh effects of chlorine and other pool chemicals. For more information, visit www.cleanswim.com.au.

 

For further information, images or to request products to shoot and review please contact:

Lisa Solomons | 360 PR | P: 0416 175 518 | E: lisa@360pr.com.au