Ease of Living for the Pensioners through Digital Empowerment: DLC Campaign 3.0 Achieves Milestones in Second Week

Jeevan Pramaan is the vision of the Prime Minister, Shri Narendra Modi for Digital Empowerment of Pensioners. All key stakeholders - Pension disbursing banks, Department of Pensions and Pensioners Welfare, Controller General of Defence Accounts, Ministry of Railways, Department of Telecom, Department of Posts, IIPB, UIDAI and Pensioners Welfare Associations are working with whole of government approach to realise the vision of Digital Empowerment of Pensioners.

Department of Pensions and Pensioners Welfare launched the Nation-wide Digital Life Certificate Campaign 3.0 for Digital Empowerment of Pensioners at National Media Center, New Delhi on 6th November 2024. The DLC Campaign 3.0 is being held in 800 cities/ towns of India from November 1-30, 2024. 1575 camps have been held from November 1-17, 2024 in 800 cities/districts, 1.8 lac postmen deployed across the country.

In this campaign, the Department of Pension & Pensioners' Welfare is putting all efforts to create awareness amongst all pensioners regarding DLC-Face Authentication technique by way of banners / posters placed strategically in offices and all Bank Branches / ATMs. All Banks have created a team of dedicated staff at their branches having downloaded the desired apps in their smart phones who are using this technology extensively for submission of Life Certificates by the pensioners. In case, the pensioners are not able to visit the Branches due to old age/illness/weakness, the Bank officials are also visiting their homes/hospitals for the above purpose.

The Pensioners' Welfare Associations are extending their full support to the Campaign. Their representatives are motivating the pensioners to visit the nearby Camp locations and submit their DLCs. The officials from Department of Pension & Pensioners' Welfare are also visited major locations through-out the Country to assist pensioners in use of various digital modes to submit their Life Certificates and monitoring the progress very closely.

As a result, Digital Life Certificate (DLC) Campaign 3.0 has made remarkable progress by the end of 2nd second week, achieving significant milestones in its mission to bring convenience and accessibility to pensioners across the nation. The campaign has successfully generated over 77 lacs Digital Life Certificates by the end of 2nd week of launch of the 3.0 Campaign, out of which about 1,77,153 pensioners above 90 years old and 17,212 pensioners between 80 - 90 years category could submit their DLCs from the comfort of their home/locations/offices/branches. This incredible momentum underscores the commitment of our pensioners, banking institutions, and government agencies towards a digitally empowered India. A lot of excitement has been observed amongst all the stakeholders, particularly sick / very old pensioners at all the locations.

Key highlights of the campaign include:

• Mega Camps: As part of the Campaign, 4 Mega camps have been organized, 2 in Delhi (4-5 November), 1 in Bengaluru (8 November) and 1 in Hyderabad (12 November) involving all stakeholders. Secretary PPW participated in all these camps and encouraged pensioners to adopt digital modes of submission of LCs.
• Bank-wise Achievements: SBI and PNB are leading the Campaign by generating more than 9 lacs DLCs by the end of 2nd week of the month-long Campaign, while Canara Bank and Central Bank of India registered impressive performances by generating 1 lacs and 57,000 DLCs respectively.
• State-Wise Progress: Maharashtra led the way with over 10 lacs certificates generated, followed by Tamilnadu and West Bengal 6 lacs each. Uttar Pradesh has also done well with more than 5 lacs DLCs.
• Departmental Contributions: The Defence Department stood out with a 21 lacs DLCs, while the Telecom Department generated an impressive 3.1 lacs DLCs. Civil Departments also contributed significantly with over 3.4 lacs certificates generated.
• IPPBs Performance: IPPB generated 4.4 lacs DLCs by the end of 2nd week of the campaign. IPPB has played key role in delivering doorstep delivery of services.
• Face Authentication: Advanced authentication methods such as Face Recognition contributed to 24 lacs certificates, making up 34% of the total DLCs generated. There is 204 times increase in DLCs submitted through Face Authentication under DLC Campaign 3.0.

This campaign is a testament to DoPPW's unwavering commitment to harnessing digital tools for the benefit of every pensioner. All stakeholders extended their full support to this campaign. This momentum shall continue to make DLC Campaign 3.0 a historic success.