FEND: This Summer’s Must-Have DEET-Free Insect Repellent for the Whole Family

As the days grow warmer and summer holidays approach, FEND launches in Australia just in time to help families combat the nuisance of mosquitoes, sandflies, and pesky bugs. Offering Australia's longest-lasting DEET-free repellent, FEND is the perfect choice for staying bite-free while enjoying outdoor activities, traveling, or embarking on family adventures. Safe for use on babies from 2 months and up, plus breastfeeding and expectant mums, FEND is a hypoallergenic and reef-friendly formula, making it a must-have this summer.

Why FEND is the Best Choice for Australian Families

1. DEET-Free and Chemical Pesticide Free: Rather than using harsh pesticides such as DEET, FEND uses a gentle amino acid derivative called IR3535. This unique active works by confusing insects' sensory receptors, disrupting their ability to detect carbon dioxide and therefore their ability to find and bite their host. 
2. Australia's Longest-Lasting DEET-Free Protection: FEND provides 14 hours of powerful mosquito protection and an impressive 6 hours of defence against sandflies, making it the longest-lasting DEET-free repellent on the market. Whether you're hosting a backyard barbecue, camping in the great outdoors, or traveling abroad, FEND ensures you stay protected all day.
3. Gentle, Baby-Safe, and Hypoallergenic: FEND is specially designed for sensitive skin, making it safe for the entire family, including babies as young as 2 months. Its hypoallergenic, non-greasy formula is also suitable for pregnant and breastfeeding mothers, providing peace of mind for parents looking for effective yet gentle protection.
4. Eco-Friendly and Ocean-Safe: With an eco-conscious, reef-friendly formula, FEND aligns with the values of Australian families who care about the environment. You can apply FEND confidently, knowing it's safe for you, your family, and the planet.
5. Perfect for On-the-Go Protection: Available in a range of convenient sizes - a 50ml roll-on, 50ml, 120ml or 500ml pump bottle - FEND is versatile and portable. Whether you're packing for a weekend getaway or need a quick addition to your beach bag, FEND ensures you're always prepared for life outdoors.

Australia currently has 300 species of mosquitos, with less than 20 representing a significant risk to human health, either as nuisance-biting pests or vectors of disease. Mosquitoes are well known to spread diseases to humans including the Ross River virus, Dengue Fever, Zika virus and Malaria. With reports of mosquitoes plagues hitting some areas of Australia already this year, and the peak season only days away, FEND is the ultimate solution. 

As Australians prepare for the summer holidays, FEND's travel-ready sizes are perfect for adventures near and far. Whether trekking through the rainforest, relaxing by the beach, or exploring new destinations, FEND's hypoallergenic and reef-safe formula ensures everyone in the family can enjoy nature while preserving it for future generations.

Available Now

FEND is available online at fend.au, and in select pharmacies across Australia including affiliate - Chemist Warehouse Marketplace. 50ml Travel Pump RRP $19.95, 50ml Kids Roll-On RRP $19.95, 120ml Personal Pump RRP $29.95 and 500ml Personal Pump RRP $59.95.

About FEND:

FEND was born out of a mission to provide a safe, effective, and lasting solution for families seeking all-day protection from insects without compromising health or comfort. Our founders recognized a gap in the market for an insect repellent that offers long-lasting protection while being free from DEET, a common chemical ingredient known for its potential irritants and environmental impact. Determined to fill this gap, we crafted FEND as Australia's longest-lasting DEET-free repellent, made to provide 14 hours of powerful defence in a gentle, non-oily formula.

For further information, product requests and high-res images contact Lisa Solomons at The Good Content Co: pr@thegoodcontentco.com.au or 0416 175 518.