Jim's group announces family fun and franchise showcase at Yarra Valley Cup

Mark your calendars for Sunday, March 16, 2025! Jim's Group will be hosting one of the biggest Family and Franchise Days ever in the heart of Victoria

• Jim's Group has partnered with Yarra Valley Racing to deliver the Jim's Group Trade Show and Family Day at the Yarra Valley Cup
• The community event will include kids' amusements, live entertainment, food, drinks, a trade and franchise exhibition, live racing, fashions on the field and much more
• Entry will be free for all and many activities including the kids' amusements and the live entertainment will be free
• Prizes and giveaways will also be drawn throughout the day

The Jim's Group Trade Show and Family Day, held annually in Victoria, aims to showcase the power of franchising while fostering networking and connection throughout the group. As the 2025 event approaches, it is set to attract an extraordinary number of attendees, all against the stunning backdrop of Victoria's captivating Yarra Valley, making it an unmissable event.
 

The Jim's Group now comprises over 5,550 franchisees across 50 plus divisions Australia-wide. It is estimated the group consists of over 30,000 people.
 

"2025 is a big year for the Jim's Group. We are celebrating many significant milestones including the launch of several new divisions, our 36th birthday, the release of our new Jim's Lawn Lager and much more," Founder and head of the Jim's Group, Jim Penman said.
 

"We have a lot to celebrate in 2025 and this is why we have partnered with Yarra Valley Racing to hold our annual event at the Yarra Valley Cup. The grounds include free parking which ensures convenient access for a lot of people.
 

"The grounds are enormous and allow room for all the free family friendly activities that will be happening throughout the day."
 

The Jim's Group prides itself on its family friendly culture which encourages work life balance and the involvement of family in franchise activities. Many franchisee businesses are husband and wife teams.
 

"The majority of our franchisees are family people with children and grandchildren. Owning and working for yourself in a franchise gives people the flexibility to balance work with family and this is important," Penman said.
 

"The Jim's Group has grown quite a bit since COVID and this event will provide an opportunity for franchisees from all over the country to travel to Victoria to take part in the day.

"The day will be a huge reunion that brings everyone together and also helps to introduce all of our new franchisees to others across the group. Jason Hodges of Better Homes and Gardens will be our celebrity MC on the day."
 

In addition to all the family and racing activities, the day will also include an impressive exhibition of business products and services.
 

"Whether you are a franchisee or an independent business owner, gaining access to quality and reliable professional services to support your venture is critical," Penman said.
 

"The Jim's Group negotiates national partnerships with many business suppliers to ensure we are able to provide our franchisees with access to the best providers at the best price. All of our partners and many other business suppliers will be attending the day to showcase their products and services.
 

"The day offers so much for families, franchisees, businesses and the broader community. We are looking forward to the event and can't wait to deliver the best fashions on the field that anyone has ever seen.
 

"Who could have predicted that lawn mowers would swap grass for glamour on the catwalk?"
 

About Jim's Group

Jim's Group was founded by Jim Penman in 1989, and now has over 5,550 franchisees in more than 50 divisions. It is the largest franchise chain in the Southern Hemisphere.

www.jims.net
Ph: 131 546