Architecture & Design Unveils Website Enhancements for a Seamless User Experience

Architecture & Design, Australia's premier online resource for the built environment, has launched a series of significant updates to its website, architectureanddesign.com.au. Designed with the needs of architects, designers, and industry professionals in mind, the revamped platform delivers an intuitive, highly visual, and personalised experience that streamlines research, specification, and collaboration.

Enhanced Design & Usability

The latest upgrades introduce a sleek and modern interface, ensuring effortless navigation and an optimised browsing experience across all devices. Users will benefit from:

• Modern, Intuitive Design: A responsive interface that enhances readability and accessibility for an optimal viewing experience.
• Enhanced Navigation & Search: A refined menu structure and advanced search functionality allow users to locate news, projects, and products with precision and ease.
• Revised Product Taxonomy: Industry-specific categorisation simplifies product discovery and specification, saving valuable time in the decision-making process.
• High-Impact Visuals: Larger, high-quality images present products and projects in striking detail, enabling better conceptualisation and inspiration.
• Advanced Contact Forms: Redesigned forms facilitate targeted queries, ensuring efficient communication between architects, designers, and suppliers.

Tailored User Experience & Customisation

To further personalise engagement, the website now offers:

• Account Management Hub: Users can manage their profiles, update preferences, and access exclusive gated content.
• Interest Selector: A new feature that delivers personalised content recommendations based on user interests and professional needs.
• Curated Collections: Users can create, save, and share collections of products and projects, streamlining collaboration with colleagues and clients.

Benefits for Advertisers & Industry Partners

The website's transformation presents exciting new opportunities for advertisers, product manufacturers, and industry stakeholders. With a more engaging and interactive platform, brands can now reach a highly targeted audience more effectively. Key benefits include:

• Higher Visibility: Enhanced visual presentation ensures that products and projects receive prime exposure to a design-savvy audience.
• Increased Engagement: Personalisation features mean content is served to the right audience at the right time, improving lead quality.
• Improved Conversion Paths: Optimised search and advanced contact forms drive more direct and meaningful interactions between architects, designers, and suppliers.
• Greater Collaboration Opportunities: The ability to create and share collections fosters industry networking and engagement.

"We are thrilled to unveil these enhancements, which reflect our commitment to providing members of the architecture and design community with the best possible digital experience," said Radu Enache, Product Manager at Architecture & Design. "This evolution of our platform empowers professionals with the tools they need while also delivering exceptional value to our advertisers."

For more information, visit architectureanddesign.com.au

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For media inquiries, please contact:
Cherie Nelson
Marketing Manager
cherie.nelson@architectureanddesign.com.au
+61 2 9638 1050