
Dr Vivek Eranki: Getting Botox for the first time? What you should know and why you should start early
Announcement posted by Invigorate PR 14 Mar 2025
For those considering Botox for the first time, the experience can be both exciting and daunting. With so much information available, it's essential to start with the right advice from qualified professionals.
Dr Vivek Eranki, CEO of Cosmetique, Australia's first accredited cosmetic clinic, is encouraging Australians to start Botox before wrinkles set in. Not only does Botox help to relax and reduce wrinkles, but for those who start using Botox from a younger age, it also helps to stop wrinkles from forming. While Botox is incredibly effective at reducing and in many cases fully erasing lines and wrinkles, it is an ideal preventative measure for younger people as well.
"People are not sure where to start when first having Botox. The most popular starting points are worry lines on the forehead and crow's feet around the eyes," Dr Eranki said.
"The next most popular procedure is the eyebrow lift. This relaxes the muscles around the brow, allowing the eyebrow to lift. This brightens the face and gives the eyebrows a slightly higher appearance."
Botox will usually last for three to four months. Dieting and dehydration will reduce longevity. Results will be seen in around two weeks.
Dr Eranki outlines the key considerations when undertaking Botox for the first time.
Choose a reputable and accredited clinic
"While having Botox is a safe procedure, unfortunately there are many unsafe operators in Australia. Do your research and select a clinic that is accredited," Dr Eranki said.
"The accreditation should comply with the National Safety and Quality Primary and Community Healthcare Standards. Ensure that the provider is experienced, licensed and follows strict safety protocols. Researching reviews and credentials is a must."
Understand the treatment
"Botox is a safe non-surgical treatment that temporarily relaxes facial muscles to reduce wrinkles. It is commonly used for areas such as the forehead, crow's feet and frown lines. It is now the preferred option for many people who want to achieve fast results without the risk of permanent change," Dr Eranki said.
"This is why Botox is so popular. It can be undertaken in your lunch hour and results develop very quickly. US authorities approved Botox for therapeutic use in 1989 and for cosmetic use in 2002. It has been in use for many years and has helped many people to enhance their complexion and solve medical issues."
Consultation is important
"The amount and placement of Botox will depend on your facial structure and your cosmetic aims. A thorough consultation with a qualified professional will determine the right approach for your aesthetic goals and address any concerns you may have," Dr Eranki said.
"This is where an experienced professional will come to the fore. They have the expertise to provide meaningful guidance based on their knowledge and experience."
Realistic expectations
"When undertaking Botox for the first time, it is important to start somewhere. Botox delivers noticeable results which you can change or increase over time. That is the beauty of Botox, it is effective and long lasting but not permanent, so you can modify your results if you need to. If you decide not to have it done again in the future, it simply breaks down in the body naturally over a period of time," Dr Eranki said.
"If you would like more impact then you can always go back and increase the amount of Botox administered. Allow your first Botox procedure to settle so you can see the results and the way your face responds to the product. The procedure is quick, typically taking less than 30 minutes, with little to no downtime required."
Botox treatments
"There are many ways Botox is used to enhance the facial complexion," Dr Eranki said.
"Over time, as you become more comfortable with Botox, you can explore these with your preferred clinic."
Botox treatments include:
Forehead and eye area
. Forehead Lines (Worry Lines) - Reduces horizontal wrinkles on the forehead
. Frown Lines (Glabellar Lines / '11' Lines) - Treats vertical lines between the eyebrows
. Crow's Feet - Smooths out fine lines around the outer corners of the eyes
. Eyebrow Lift - Lifts the brows by relaxing muscles that pull them down
. Bunny Lines - Reduces wrinkles on the sides of the nose that appear when smiling or scrunching the nose
Mid-face
- Nasolabial Lines (Smile Lines) - Can be softened with Botox in combination with dermal fillers
- Gummy Smile - Relaxes the upper lip to prevent excessive gum exposure when smiling
- Cheek Lift - Botox can be strategically placed to help contour and elevate the cheek area
Lower Face and jawline
- Lip Lines (Smoker's Lines / Perioral Lines) - Smooths fine vertical wrinkles above the upper lip
- Lip Flip - Enhances the upper lip by relaxing the muscle, causing a slight outward flip
- Marionette Lines - Softens downward lines at the corners of the mouth
- Chin Dimples (Peau d'Orange Chin) - Reduces the appearance of a dimpled or 'orange peel' texture
- Jawline Slimming (Masseter Reduction) - Slims a square jaw by relaxing the masseter muscles
- Neck Bands (Platysmal Bands) - Smooths vertical neck bands for a more youthful appearance
About Dr Eranki
Dr Vivek Eranki is the CEO of Cosmetique. He holds qualifications in governance, finance, management and medicine and has an extensive track record as a CEO in the Health, Wellness and Personal Services industry. He has founded, scaled, and exited ventures across various sectors, including Allied Health, Occupational Health, General and Specialist Healthcare
Website: https://vivekeranki.com
Linkedin: https://www.linkedin.com/in/vivekeranki
Twitter: https://www.instagram.com/vivekeranki
Instagram: @vivekeranki
About Cosmetique
Cosmetique is Australia's First Accredited Cosmetic Clinic. With locations in Queensland, South Australia, Victoria, Western Australia and New South Wales, they are home to some of Australasia's most skilled and experienced injectors. They are passionate about providing everyday Australians with exceptional cosmetic medical services to enhance their confidence and allow them to feel the way they deserve. Above all, they abide by the principles of professionalism and utmost care to ensure their patients experience the highest quality service and outcomes. Their most sought-after treatments include lip fillers, dermal fillers and wrinkle relaxers.
https://www.cosmetique.au/
Instagram: @cosmetique.au
TikTok @cosmetique.au
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