Plenti introduces new Consumer and Commercial Finance teams

Sydney, 20 March 2025 - Plenti is introducing changes to its broker sales teams from 1 April 2025, aimed at streamlining engagement, improving efficiency, and enhancing broker support across its lending products to build deeper and more productive broker relationships.

The restructure will consolidate Plenti's sales teams into two dedicated divisions:

• The Consumer Finance Team, led by Nicki Olds, will bring together personal lending and consumer automotive under a single team, ensuring brokers have one dedicated BDM and RM for all consumer lending needs. Nicki has been with Plenti since 2016 and has led the Personal Lending team since 2020, playing a key role in expanding the company's consumer finance offering. She has worked closely with brokers to deliver fast, flexible lending solutions and is passionate about creating a seamless and consistent experience for brokers and their clients.
• The Commercial Finance Team, led by Louis Edwards, will focus on commercial finance, providing stronger support for commercial brokers and a dedicated focus on product improvements to enhance competitiveness. Louis, has been with Plenti since 2017 and brings extensive experience in structured finance and strategic partnerships. His leadership will further strengthen Plenti's commercial finance solutions and deepen broker relationships.

These changes mark a shift from the previous structure, which had separate teams for personal lending and consumer and commercial auto. As part of the transition, Joel Pothin, current Head of Auto Finance, has decided to leave Plenti. Since joining in 2019, Joel has played a pivotal role in reshaping Plenti's consumer automotive product, introducing commercial finance, and building strong relationships with brokers and aggregators. Plenti acknowledges his contributions and wishes him all the best in his next career endeavours.

Improving the broker experience

Plenti CEO Adam Benett said the restructure will simplify how brokers interact with the company, helping them access the support they need more effectively.

"By streamlining our broker engagement model, we are removing complexity and making it easier for brokers to do business with us. These changes are part of our broader strategy to work more closely with brokers to create collective success via driver growth, improving efficiencies and enhancing  the overall experience for all our broker partners and their customers."

Strengthening consumer and commercial lending

With a unified Consumer Finance Team, brokers will now have one BDM and one RM now supporting both personal and automotive lending, providing more consistent communication and support for all consumer lending, and making it easier to do business with us.

Nicki Olds, who will lead the new Consumer Finance team, said the restructure will allow Plenti to deliver a more seamless experience for brokers and their clients.

"By bringing these teams together, we're simplifying broker interactions and ensuring they get the right support when they need it. This will strengthen our relationships and help brokers achieve the best outcomes for their clients."

At the same time, Plenti is sharpening its focus on commercial finance with a dedicated team under Louis Edwards, who has been with the company since 2017. He sees the restructure as an opportunity to enhance Plenti's commercial offering and build deeper partnerships with brokers.

"This is an exciting step forward in improving our commercial finance solutions. By having a dedicated team, we can provide brokers with a more tailored and responsive service, while continuing to evolve our product offering to stay competitive in the market."

About Plenti Group 

Plenti Group offers award-winning automotive, renewable energy, and personal loans, powered by proprietary technology designed to help creditworthy borrowers bring their big ideas to life. Since its establishment in 2014, Plenti has consistently grown loan originations through a diversified range of products, distribution channels, and funding sources. The company's success is underpinned by exceptional credit performance and a commitment to continuous innovation.