Brits Can’t Get Enough of Wild Secrets Vagemite Flavoured Lube – Sold Out After Viral Sensation!
Announcement posted by PHE International Pty Ltd 31 Mar 2025
Melbourne, Australia — In an unexpected turn of events, Wild Secrets, Australia's largest adult online store, announces a complete overnight sell-out of its exclusive Vagimite flavoured lube, with the entire stock flying off the shelves to an unlikely destination — the United Kingdom!
It all started when an Australian tourist shared this unique flavour with friends in the UK, leading to a post that quickly went viral on Reddit. Garnering over 1.7 million views and shared 1,700 times, the post not only sparked curiosity but also ignited a patriotic purchasing frenzy among Brits. The surge in sales is believed to be driven largely by expats, participating in the age-old Marmite vs. Vegimite debate, this time with a uniquely intimate twist.
"Never in our wildest dreams did we imagine our Vagemite flavoured lube would become a patriotic symbol in the great Marmite vs. Vegimite debate," said Adam Lea, Marketing Manager at Wild Secrets. "It's heartwarming to see expats championing a taste of home, even in the most unexpected ways!"
The social media storm indicates that this was more than just a purchase; it was a statement. For Australians living abroad, the choice of Vagimite flavoured lube is a declaration of allegiance to their homeland's iconic spread. Meanwhile, Brits seem to have embraced the novelty, adding a playful element to the ongoing friendly rivalry between the two nations.
Wild Secrets is thrilled by the global engagement and is already exploring possibilities to restock the shelves with this surprisingly popular product. "Stay tuned," Lea adds, "We're just as eager as you are to see where this flavourful fun goes next!"
About Wild Secrets: Wild Secrets is Australia's largest adult online store, dedicated to bringing fun, flavour, and a bit of the extraordinary into its products and experiences.
1 Stafford Street, Abbotsford 3067 | Victoria, Australia
Ph: 1300 651 561 | Int Ph: + 613 9417 0414 | Mobile: 0408 507 647
