Entertainment Now Releases AIME 2025 Melbourne Wrap-Up as Expo Smashes $400M in Deals

MELBOURNE, AUSTRALIA - 1 April 2025 - Entertainment Now has published an in-depth wrap-up of AIME 2025 Melbourne, highlighting the record-breaking results of this year's event and the growing role of live entertainment in the corporate events industry.
 

The article, titled "AIME 2025 Melbourne Breaks Records with $400M in Deals", dives into key takeaways from the Asia Pacific Incentives and Meetings Event, held in February at the Melbourne Convention and Exhibition Centre.

This year's expo saw over 600 hosted buyers, 570 exhibitors, and 3,500 attendees, resulting in more than $400 million in business transactions—a new benchmark for the event and the region's business events sector.

The article also explores trending entertainment styles for large-scale corporate events, including live bands, roving performers, and themed entertainment—a nod to the creative energy showcased on the AIME floor.

"AIME 2025 showed us how strong the demand is for bold, engaging event experiences," said a spokesperson for Entertainment Now. "Entertainment is no longer an afterthought—it's now central to how successful events are designed and delivered."

As part of the article, readers are invited to explore corporate entertainment options available across Melbourne, including:

Melbourne Corporate Bands

Corporate Christmas Party Entertainment

Read the full article here:
👉 AIME 2025 Melbourne Breaks Records with $400M in Deals

About Entertainment Now

Entertainment Now is Australia's leading online entertainment directory, connecting event planners with top-tier performers for corporate events, festivals, private parties, and weddings. With a focus on professionalism, versatility, and audience engagement, Entertainment Now supports the events industry with trusted talent and fresh content.

Media Contact:
Jeremy LaBrooy
Media & Editorial | Entertainment Now
📞 1300 379 277
🌐 https://entertainmentnow.com.au