Homepage Invigorate PR newsroom

Jim’s Group launches Jim’s Personal Training to disrupt the fitness industry - offers free franchises to spearhead growth

Announcement posted by Invigorate PR 14 Apr 2025

In a bold move to meet the evolving needs of Australian households, the iconic Jim's Group has announced the launch of its newest division: Jim's Personal Training - a mobile fitness service designed to disrupt the traditional gym model and bring personal health solutions directly to people's homes, parks and communities.
 

Best known for its household services such as mowing, cleaning, dog wash, test and tag and more, Jim's Group is now expanding rapidly into the human development sector, with new divisions in life coaching, healthcare and now fitness and wellness.
 

"The needs of our customers have changed," Jim Penman said.
 

"They still need services for the home, but they also want services to support their whole lifestyle as well. We are listening and responding with solutions backed by high quality trained experts and our nationwide service guarantee."
 

The new Jim's Personal Training division is headed up by Alex Zeissner, a longtime team member at Jim's Group headquarters in Melbourne.
 

"The Jim's Group is trusted. We are a household name. Our people are police checked, trained and backed by comprehensive insurance and other service guarantees," Zeissner said.
 

"Many people who want their lawns mowed or their house cleaned also want help to lose weight, build strength and feel better in their bodies and they want convenience, flexibility and great service.
 

"We are all about making life better for our customers and this is what Jim's Personal Training is all about - helping people to live better lives through movement and wellness."
 

Fitness that comes to you


Jim's Personal Training will offer clients the freedom to train anywhere, from their backyard, garage, to the local park or community oval, while receiving expert support from fully qualified trainers. The business will cater to those who are tired of gym memberships, crowded spaces and exorbitant fees and want the flexibility and convenience of a personal trainer.
 

"People want a lifestyle shift, not a gym membership," Zeissner said.

 

"We're bringing fitness to real people, in real places, with real results."
 

Franchise opportunities: Five Franchises up for grabs - FOR FREE


To accelerate the rollout of Jim's Personal Training, Jim's Group is giving away five franchises for free to motivated individuals who want to start or scale their career in personal training.
 

"This opportunity includes the rights to operate your own fitness franchise business under the trusted Jim's brand, all while generating fast, sustainable revenue," Zeissner said.
 

"Our franchises offer immediate financial stability and your own exclusive territory. You also benefit from a guaranteed income from your very first day, a unique offering in the franchising world.
 

"There is no reason to stay in a job doing something you don't love when you can now start up your own business with a guaranteed income from day one with Australia's most loved franchise group - Jim's Group."
 

Jim's Personal Training is a fully mobile business, if you have a car, you can deliver services anywhere. It's flexible, scalable and ideal for people who want to build a future for themselves on their own terms.
 

"It's an amazing chance to change your life," Zeissner said.
 

"You get the backing of the Jim's name, full training, marketing, business support, mentoring, leads and you get to do something meaningful every day. You just need a Cert III and IV in Fitness and a Jim's startup pack to get underway."
 

Franchise pack inclusions


New franchisees will receive a full personal training equipment pack as part of their business setup fee. The kit includes essentials like:

  • Kettlebells
  • Boxing gear
  • Training mats
  • Cones and accessories
  • Branded apparel and client tracking tools
  • Insurance

"We don't just hand you a logo and wish you luck, we provide everything you need to start strong and stay strong," Zeissner said.
 

"We are now actively recruiting passionate personal trainers, career-changers and wellness professionals to join the movement.
 

"If you're ready to get off the hamster wheel, be your own boss and help others change their lives, there's never been a better time," Zeissner said.
 

"Let's bring personal training back to the people."

 

About Jim's Group


Jim's Group was founded by Jim Penman in 1989 and now has some 5,550 franchisees in more than 50 divisions. It is the largest franchise chain in the Southern Hemisphere.


www.jims.net
Ph: 131 546

Media Contacts

Jane Ypili

Public Relations Manager

Additional Resources


Download our logo

Attachments