Announcement posted by Invigorate PR 16 Apr 2025
As housing affordability continues to dominate national debate, Julian Finch, founder and CEO of Finch Financial, has criticised election housing affordability promises for delivering housing policies that do little to help younger Australians. According to Finch, the current approaches from the major parties are not only ineffective, they're deepening generational inequality.
Julian Finch, leading money expert, mortgage broker and founder and CEO of Finch Financial, highlights that throwing money at younger people through tax incentives and other measures under the guise of housing affordability measures only increases buyer demand and purchasing power which pushes up prices.
With decades of mortgage brokerage experience, Finch has helped thousands of Australians get their loan applications approved, with Finch Financial achieving some of the highest approval rates in the country, often securing approvals within minutes.
"Let's be clear, these policies are not helping everyday young Australians into the housing market," Finch said.
"They're helping already cashed-up buyers, mostly from well-supported backgrounds, while everyone else gets left behind. They are also helping to drive up the value of properties owned by Baby Boomers and Generation X who want to see their homes and investment properties go through the roof.
"Property is a key element of many people's retirement strategy. We want all political parties to offer young Aussies more help to buy property as it will drive up prices, fast."
Finch said tax concessions, first home buyer schemes and so-called affordability initiatives are being spruiked as solutions for younger Australians, but without any meaningful increase in supply, they only fuel more competition and drive prices higher.
"What we're seeing is that only the financially privileged young Australians benefit and older generations who currently hold property," Finch said.
"The rest, those without access to family wealth or high incomes are still priced out. These policies simply give more buying power to those who already had a head start and they push house prices even further out of reach."
Meanwhile, Boomers and Gen Xers who already own property continue to benefit from rising values and a protected tax environment.
"Boomers and Gen Xers are laughing," he said.
"They're sitting on growing equity, protected by policies that favour wealth preservation, while the next generation is being told to be grateful for a grant or a slightly lower deposit requirement. It's political theatre.
"Having said this, Boomers and Generation X have created wealth through property through hard work, grind and compromises. They didn't buy a four bedroom home straight up like many younger Aussies seem to want to do, many made significant compromises to get into the market.
"They purchased smaller properties and traded up and also bought properties in outer areas where the values were lower but offered good future growth. They also gave up a lot to be able to afford the properties. So I am fed up with the older generations being made out to be the villains, because they are not."
While firms like Finch Financial can help Australians access finance more easily and move faster when the right opportunity arises, Finch warned that finance alone cannot solve the housing crisis.
"We can help clients navigate the lending process and secure approval faster, but what's the point if there are no affordable homes to buy?" he said.
"The country needs more properties and fewer builders going bust. Supply is the real issue and it needs to be addressed urgently."
Finch called for bold structural reform that prioritises housing supply, streamlines planning approvals and creates real incentives for new developments.
"We need more housing, not more headlines. Until we fix supply through faster planning, zoning reform and support for builders, nothing will change," he said.
"All we're doing now is pumping more money into a broken system."
He also urged policymakers to consider modern housing models like build-to-rent, shared equity and co-ownership.
"Governments love short-term wins that look good on paper. But this is a long-term problem," Finch said.
"Younger Australians need structural change, not band-aid measures that simply make it easier for the rich to buy more and harder for everyone else to catch up."
About Finch Financial Services
Based in Hurstville, NSW, Finch Financial Services has been servicing Australian families and businesses with home, personal and commercial loans as well as asset finance services since 2015. Ranked amongst the top five percent of brokerages in Australia according to data from the MFAA, Finch Financial Services is a leading brokerage and family-owned business that specialises in finding its customers loans that are tailored to their needs and goals.
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