Retirees starting a sideline in publishing books

Many 60+ Australians grapple with what to do in retirement or semi-retirement. Writing books is a labour of love for many and now they can turn it into a small income stream too.

In January 2025, Australian Broadcasting Corporation (ABC) reported a boom in senior Australians becoming published authors, citing digital technology as a key factor in bypassing traditional publishing.

Print on demand (POD) through IngramSpark or Kindle Direct Publishing has certainly opened up the world of online bookstore sales for the everyday wordsmith. And although these portals are getting easier to use, there are still many confusing areas for those who want to purchase and assign ISBNs (International Standard Book Numbers) to their books. 

In her book, "Set up as a Micro Publisher", author Jennifer Lancaster brings into focus the barriers to book publishing success and how to overcome this. Strategic use of marketing apps -- such as email marketing systems and book review platforms -- can aid in the sales of new books. Optimising all book sales materials is equally important. 

Author of six how-to books, Jennifer Lancaster writes to help Australians towards greater financial security or personal brand visibility. 

About the Author: Jennifer Lancaster is a respected author and editor from Brisbane, with a passion for helping others achieve business or personal success. 

Availability: Set Up as a Micro Publisher will be available as an eBook and paperback at Amazon or JenniferLancaster.com.au/books on 10 May 2025.