Announcement posted by PetCloud 14 May 2025
FOR IMMEDIATE RELEASE
As many as 37% of microchipped dogs have incorrect or missing contact data, according to reporting from RSPCA Queensland.
Bad data like this limits the chances of reunification with your lost loved one should they get loose, and while dogs are reclaimed at higher rates than other pets (60-70%), experts believe outdated data is a key cause when pets cannot be reunited with their owners.
In a national first, PetCloud's new Microchip Registry gives pet owners full control over keeping their contact information up to date — potentially helping reunite thousands of lost pets with their families each year.
"For years, outdated Microchip Registration Contact data has been one of the biggest barriers to reuniting lost pets with their families," said Deb Webber, Chief Executive Officer of PetCloud. "We're proud to launch a first for Australia — a pet management platform and Microchip Registry that gives pet owners more control through a simple, opt-in process."
The innovative platform offers two pathways: Pet Owners can choose to register their pet as a standalone experience, or opt in to sync their existing PetCloud profile details, one way, with the registry — making it significantly easier to maintain accurate contact records linked to their pet's microchip.
Pictured: PetCloud Ambassador 'Milly' with PetCloud CEO Deb Webber

Stand Alone vs Full Access
PetCloud's Microchip Registry is designed to tackle this issue head-on with a digital-first approach and user-driven data control.
Pet owners now have the choice to:
● Use a Standalone Registry-Only experience, or
● Full Access experience where pet owners can opt-in from their Pet's Profile to push their existing PetCloud data one way to the microchip registry — removing the need for re-keying or time consuming paperwork.
"Lost pets are a national issue—and outdated contact details make reunions harder," Webber said. "Many pet owners don't even know which registry their pet is on. We're giving Australians a convenient, simpler way to manage their pet's microchip info and get found faster when every second counts."
Data-First, Pet-First
The registry is designed in alignment with privacy standards and integrates with PetCloud's growing network of Pet Professionals, Breeders, Vets, and Councils. The company aims to register over 300,000 pets in the next 12 months, creating a smarter, scalable safety net for pet families across the country.
PetCloud's Microchip Registry platform is free to search, with registration now open on the website at https://www.petcloud.com.au/choose-experience and use coupon code LAUNCH.
Microchip Searching and FAQs can be found at https://www.petcloud.com.au/microchip-registry
About PetCloud
Founded in Brisbane, PetCloud is an Australian-owned pet tech company offering a pet jobs board, a pet professional elearning academy, a national pet care service with flexi pet care subscriptions, a national network of Pet Carers, and in addition, offers a Government licensed Microchip Registry. With the launch of its Microchip Registry, PetCloud extends its mission to make pet care safer, easier, and more convenient across Australia.
Media Contact: Deb Webber Chief Executive Officer media@petcloud.com.au
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