Styling to Sell in a Slower Market: How to Create Buyer Urgency

As Australian property takes longer to sell in 2025 and buyer confidence softens amid cost-of-living pressures, creating buyer urgency is more important than ever. According to award-winning property stylist Justine Wilson, founder of Vault Interiors, styling is one of the most powerful tools vendors can use to stand out—and sell.

"In a slower market, properties need more than a 'for sale' sign," Wilson explains. "Buyers are hesitant, cautious, and weighing their options. Styling helps overcome that by making them fall in love with the home, and act quickly to secure it."

Wilson says well-executed styling can add emotional pull, elevate perceived value, and project a sense of "move-in readiness"—all key to helping buyers visualise themselves in the space and commit sooner.

Justine Wilson's Top Styling Tips for Creating Buyer Urgency:

1. Make a Memorable First Impression

"From the front gate to the entry hall, every detail matters. A styled entry sets the tone—think a fresh doormat, statement pot plant, and a well-lit, clutter-free hallway with a beautiful console or artwork."

2. Add Warmth and Softness

"Buyers crave comfort. Use textured cushions, throw rugs, and layered bedding to make spaces feel inviting. Add floor lamps or warm-toned lighting to soften rooms and set a calming mood."

3. Highlight Lifestyle Moments

"Style reading corners, a breakfast bar, or a sunny balcony with coffee cups and books—small touches that show a lifestyle, not just a layout."

4. Create a Cohesive Colour Story

"Keep your palette neutral with subtle pops of warmth—like terracotta, sage, or navy—to create flow and harmony. It helps buyers mentally 'move in' and reduces distractions."

5. Style for Photography and In-Person Inspections

"Online presentation is the first hook. Clean lines, balanced furniture, and styled surfaces make a home photograph beautifully. But also think about the walkthrough—scented candles, soft music, and a tidy garden leave lasting impressions."

6. Declutter and Define Each Space

"Every room should have a clear purpose. Don't leave it to the buyer's imagination. Turn an awkward nook into a mini office or a bare corner into a reading zone."

7. Style Spare Rooms Strategically

"In today's market, flexibility is key. Style an extra room as a work-from-home office or a nursery to show versatility—it helps buyers visualise their own lifestyle fitting in."

8. Keep It Fresh with Plants and Greenery

"Indoor plants instantly lift a space and create a feeling of care and attention. A simple vase of fresh foliage on a dining table or bench can bring life to the space."

Wilson says property styling isn't about expensive furniture or trends, it's about strategy. "You're creating a feeling. When buyers emotionally connect with a space, they act fast. That's the real magic of styling."

With the right approach, Wilson believes styling gives sellers a significant edge in a hesitant market. "In a climate where people are more financially cautious, a beautifully presented home can inspire confidence and urgency, and ultimately, get results faster."

www.vaultinteriors.com.au

For images and interview requests, please contact: Lisa Solomons | 360PR | E: lisa@360pr.com.au | M: 0416175518