Six out of 10 car battery customers actively seek out Australian made over imports

It has never been more important for Aussie consumers to support homegrown products and services. Battery World reminds motorists that locally produced Yuasa car batteries are designed for our unique climate and harsh driving conditions.

The country's leading battery retailer has been part of Australia's franchising fabric since 1997. Its parent company, Century Yuasa - in operation since 1928 - is Australia's longest-standing and most reputable manufacturer and supplier of batteries and energy storage solutions. 

"The fact that these particular batteries are manufactured in Queensland's Carole Park is something for Queenslanders and for that matter, all Australians, can be exceptionally proud of," said Battery World Product Manager Sebastian Keane. 

"Battery World's supply network is proud to be made up of Australian businesses, we understand the need for and importance of supporting locals and having local support for our customers.

"Yuasa batteries are exclusive to Battery World, and the complete range has been developed using some of the most advanced technical resources and manufacturing processes in the world."

According to a recent survey conducted by Battery World, Aussie motorists were ahead of the curve, with six out of 10 car battery buyers admitting they actively sought Aussie batteries over imported ones. 

More than 80 per cent said they were willing to pay more for batteries manufactured on Australian shores to protect our economy Down Under.

"The recent tariffs being imposed by the United States and the global economic pressures we're experiencing are a reminder of the importance of supporting our own - now more than ever," added Battery World General Manager, Johnny Kennedy.

This Australian Made Week (19-25 May), research from Roy Morgan suggests that 67 per cent of Aussie consumers have said they intend to prioritise homegrown goods ahead of custom imports in the next 12 months. 

Australian Made Chief Executive Ben Lazzaro said recent global economic uncertainty and challenging market conditions have highlighted the importance of supporting Australia's manufacturers and producers.

"Now is the time for Aussies to help Aussies. When we support our local makers, growers, farmers, and manufacturers, we not only get products made to Australia's high standards, but we can also assist local industries that may be facing reduced exports," said Lazzaro.

"This proves the power of the iconic label that features our gold kangaroo in a green triangle that we all look out for," added Kennedy. 

More than 4,500 businesses use the Australian-made logo to promote their home-grown status. These businesses represent approximately 40,000 jobs and generate a combined annual revenue of around $8 billion.

Battery World is one of the country's 1,200+ franchise systems, and with more than 110 stores nationwide, the team is well and truly committed to maintaining its future growth, thanks to the support of its network and its customers.

For more information or to talk to a battery expert and support Australian-made products in the process, visit www.batteryworld.com.au 

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ABOUT BATTERY WORLD  

Battery World is Australia's leading battery retailer with more than 25 years in operations and more than 100 stores nationwide. Battery World is a franchise network owned by Century Yuasa Batteries, Australia's largest battery manufacturer. The stores stock over 15,000 products from car, bike and boat batteries, and all the batteries for your home from garage door remotes, game consoles, NBN, Smoke alarm, security, cordless phones, vacuum cleaners and more. Battery World are the local battery experts in auto, 4X4, Camping, Motorbike, Marine and Home.   

Battery World prides itself on offering customers additional services including home delivery, click and collect, mobile car battery replacement, battery fitting, battery health checks and battery recycling. Battery World's expert advice and exceptional customer service, coupled with selling quality, locally manufactured product differentiates Battery World from competitors and makes them Australia's largest battery retailer 

MEDIA CONTACT

Melinda Healy                                                   
Media Specialist 

Elevate Communication                         

melinda@elevatecom.com.au                            

0497 250 083