MEDIA RELEASE

The highly anticipated residential development, Couture Armadale, has reached its completion, setting a benchmark for elegance and refinement in an urban setting. Developed by Melbournia Group under the direction of Kevin Fong, this project stands out as a rare achievement in an environment where few residential projects are successfully concluding.

Kevin Fong, director of Melbournia Group, expressed his enthusiasm about the realisation of Couture Armadale's architectural vision. "The project is a true visualisation of its initial concept, seamlessly tied to the local geographic charm. It is exciting to see the finished product—its visual impact and living concept speak for themselves," Fong remarked. Purchasers have been delighted, citing the thoughtful design and unparalleled attention to detail as key factors in their satisfaction.

Couture Armadale comprises 19 luxury apartments, including two exquisite penthouses on the top level and a selection of ground-level apartments, each surrounded by individual landscaped gardens. The four-storey building also features a rooftop garden with city and glimpse of the bay views and two basement carparks, offering residents both convenience and a sense of privacy.

Half of the apartments were sold prior at the start of construction, with prices averaging $16,529 per square meter and penthouses fetching $22,000 per square meter—a record-breaking figure for off-the-plan apartments in Armadale at the time. One buyer who purchased three apartments including a penthouse in the development said, "I love the project vision and what it has brought to life." A true local who is used to living in prestigious areas, loves the convenient surroundings and the lifestyle.

MELBOURNIA GROUP PHILOSOPHY

As developers we strive to contribute to the shaping of our future urban landscape. Bringing these ideas and visions to life for the city of Melbourne is an important responsibility. Melbournia Group integrates culture, lifestyle, history and innovation into each highly curated urban development. Each project aims to improve the day-to-day experiences of individuals and the wider community. 

Located in the picturesque and historic Armadale neighbourhood, Couture Armadale offers residents access to an established urban community. The project is situated just 300 meters from Glenferrie Road and Malvern Central, placing shopping, fine dining, transport links, and prestigious schools within easy reach. Its proximity to Melbourne's centre only enhances its appeal.

Melbournia Group has designed Couture Armadale with meticulous care, ensuring it appeals to a specific target market. "This project may not be for everyone, but it is perfect for the right audience. We don't need everyone to buy—we just need those who truly appreciate its story and soul" Fong stated. The development emphasises creating value where it counts, shaping the future of the community while respecting the past. The project has also achieved an impressive 7.4 star average NatHERS rating while using a combination of sustainability principles of storm water harvesting, solar panels, thermal break double glazed windows and is acoustically engineered to provide excellent comfort for the residences.

Couture Armadale represents the culmination of a vision rooted in elegance, thoughtful detail, and timeless sophistication. As residences step into their new homes, they step into a lifestyle defined by grace, convenience, and architectural brilliance. Melbournia Group's commitment to quality ensures that this landmark project will continue to shape the future of Armadale's community for years to come.

 -ENDS- 


 

For further information contact:

Marketing and Communications | Melbournia Group 

email: marketing@melbourniagroup.com.au 

Zoe Zhu | Melbournia Group 

email zoe@melbourniagroup.com.au; mobile +61.412.436. 616

FURTHER PROJECT NOTES FOR EDITORS
 

• The Art Deco period (c.1908-1935) became its own movement as the decorative arts spilled over into every part of modern life, from fashion, to furniture, art, textiles and music
• The Melbournia Group's pipeline includes a 7 level serviced apartments project planning to commence construction in coming months - located at 190-192 St Kilda Road, St Kilda

PURCHASER TESTIMONIALS

• "Couture Armadale is an honest statement of exceptional quality." 
• "I love the project vision and what it has brought to life."

Available assets 

Architecture Photos (high resolution) by Peter Bennettes

1. Exterior

·       Facade

·       Entrance

·       Lion Head Fountain

·       Gate

·       Rooftop terrace

2. Interior

·       Lobby

3. 301 Penthouse Interior 

·       Interior Bathroom

·       Kitchen

·       Living

·       Balcony

Details for the Lion Head Fountain

A Classic French cast iron wall fountain, the shaped body decorated with haut relief figure of a lion's head, the mouth used as spout. The plinth retaining the original gadrooned basin, Area Paris, circa 1930. Gilded to match the custom lace gate.

Details for the Gate and Facade

Custom Handmade gilded gate

Nero Marquina Marble and gilded metal fin featured facade

Details for the Lobby

Ralph Lauren Spalding black and white wallcovering

Art Deco design references Allen Liner Sconce lends luxurious wall lights by Ralph Lauren Custom Art Deco references featured wall mirror

MELBOURNIA GROUP COMPANY PROFILE

Melbournia Group is a privately owned group of companies, founded in Melbourne in 2007. The group is a leading Melbourne based developer and property consultant behind some of Australia's most awarded and prestigious developments.

Since establishment in 2007, we've collaborated on broad ranges of high and medium density developments and master-planned communities across metro and suburban regions. We believe that helping to shape the future landscape of communities will support the positive transformation and spirit of our city. Collaboration is at the core of our business.

For nearly two decades, we have partnered with many reputable partners providing best practice industry expertise. Through our vision and belief in sustainable residential communities, we consistently deliver on our commercial objectives and project promises supported by strong collaboration throughout the project life-cycle. This strategic approach promotes goodwill, long term relationships and vibrant quality outcomes for all stakeholders.

Melbournia group's services include site acquisition, project management, project marketing and sales, project consulting, marketing and brand communications, asset management and finance originations.

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