FRMEFEST 2025 - Australia's first visual storytellers summit, 19 - 20 July

FRMEFEST 2025 presented with Canon Australia on 19 - 20 July will bring together thousands of photographers, videographers and filmmakers to hear from industry leaders and inspiring speakers from around the world, explore cutting-edge technology and tools, share game-changing insights and tips and help unite and future-proof the visual storytelling industry.

Happening at the iconic Carriageworks, Sydney, this immersive two-day summit will celebrate creativity and foster connection, collaboration and innovation by offering more than 63 hands-on workshops, masterclasses and activations, designed to up-skill, inspire and support visual content creators.

FRMEFEST Group Director Selina Tran says the inaugural event will elevate and strengthen the industry, under the theme of - Framing the Future: "We're on the cusp of a new era, with the emergence and rapid development of AI set to impact our industry. It's important to bring the best minds in the business together to tackle some of the biggest challenges we face, bridge long standing pain points, identify opportunities and help shape and future-proof the art of visual storytelling.

"FRMEFEST will establish a dedicated space for visual creators to meet, impart knowledge, push the boundaries and support one another. We're thrilled to have so many passionate sponsors, and local and international creators, sharing our vision and working together to build a more united and collaborative industry," Selina explained.

Brand partners include Canon, Camera House, Fujifilm, Sony, Lumix, Nikon, FujiFilm PI, OM Systems, RØDE, Porsche and more, while the jam-packed program offers a stellar line-up of experts and presenters including:

- Vinh Giang: global award-winning keynote speaker and storytelling coach, working with top companies like Facebook and Samsung, and helping thousands transform how they communicate on and off camera. @askvinh

- David Suh: world-renowned portrait photographer, educator and content creator, working with A-list celebrities and redefining the art of posing. David is flying in from Los Angeles. @davidsuhphoto

- Tom Noske: creator, filmmaker, and endurance athlete supporting a new generation of visual storytellers to turn passion into profit. @tomnoske

- Lenny Bartholomäus: a true visionary in 3D visual effects and CGI storytelling, flying from Berlin exclusively for FRMFEST. @lenny_motion

And many more (see the full Program)

With daily competitions, $50K+ in prizes across both days and exclusive offers from retail partner Camera House, FRMEFEST is shaping up to be an unmissable experience for visual storytellers of all experience levels.

"FRMEFEST is a unique opportunity for industry leaders and emerging creators to connect, share expertise and get hands-on with the latest gear — reflecting Canon's commitment to innovation and community. With an inspiring speaker line-up, masterclasses and activations, we're proud to support this celebration of creativity — because we don't just build technology, we champion and support the people behind the lens," said Aaron Berthelot, Senior General Manager - Consumer Sales & Marketing, Canon Oceania.

"FRMEFEST is no ordinary industry event," Selina added. "We're on a mission to spark creativity, drive innovation, address industry concerns and fuel the dreams and ambitions of photographers, videographers, content creators and visual storytellers worldwide. We can't wait to bring everyone together under one roof this July!"

Tickets are $299 for 2-days, or $179 for a 1-day pass. Group discounts are also available.

For more information, to view the program and purchase tickets, visit: https://frmefest.com/

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For all media enquiries including interviews please email: media@frmefest.com.

FRMEFEST FAST FACTS:

- Dates: Saturday 19 & Sunday 20 July 2025

- Times: 9:00am - 6:00pm both days

- Location: Carriageworks Sydney; 245 Wilson St, Eveleigh

- Tickets: https://frmefest.com/

- Program: https://frmefest.com/program/

- What's Happening:

Main Stage presentations and keynote speakers

Workshops and masterclasses from industry leaders and creators

Hands-on activations - professional sets ready to shoot in various themes and genres

Competitions and $50K in prizes to be won

Exhibition showcasing the latest products, software and technology from leading brands

Marketplace offering exclusive deals and discounts

Collaboration Lounge - connect and mingle

About FRMEFEST

FRMEFEST is Australia's newest premier event and community gathering, designed to celebrate the art and craft of visual storytellers, photographers, videographers, filmmakers, cinematographers, content creators, digital producers and other creatives.

Founded by visionary businesswoman, Selina Tran and the Directors of JTPM Group Julia Truong and Victor Tran (award-winning event production, technology, videography and photography specialists), FRMEFEST aims to elevate creative storytelling and support the fast growing and evolving industry by hosting an annual two-day summit to unite leaders, professionals, amateurs and suppliers under one roof.