Toshiba: Number 1 choice for portable PC sales

MEDIA RELEASE

Toshiba Leads Portable PC Sales in 2008

More consumers choose Toshiba

SYDNEY, 25 February, 2009 – Toshiba (Australia) Pty. Limited, Information Systems Division (ISD).

Consumers across Australia have voted Toshiba (Australia) Pty. Limited, Information Systems Division (ISD) as the number one portable PC company in 2008, according to leading consumer analyst house, GfK.

Judged against more than 10 leading portable PC brands, GfK awarded Toshiba the title of number one portable PC brand in the Australian market, based on overall unit sales from January 1, to December 21, 2008, as determined by GfK’s Retail Audit data.

“Through continual investments in R&D, we have been able to develop a wide range of notebook technologies suitable for all users and budgets,” said Mark Whittard, General Manager, Toshiba ISD.

 “We firmly acknowledge the contribution of our customers to the success of Toshiba in Australia and will continue advancing consumer technologies that meet the requirements of today’s flexible lifestyles,” he said.

Toshiba would also like to thank its retail partners for their ongoing commitment to the brand.

ENDS

About Toshiba 

Toshiba’s Information Systems Division (ISD) is a division of Toshiba (Australia) Pty Limited which is a wholly owned subsidiary of Toshiba Corporation, the seventh largest integrated manufacturer of electric and electronic equipment, with around 191,000 employees worldwide, and annual sales of over A$73billion on a consolidated basis.

 Unique among vendors, Toshiba ISD specialises exclusively in mobile solutions and services. A global reputation for quality has been achieved through an R&D budget, roughly equal to Australia’s total expenditure as a country in this area. Toshiba ISD extended its business in 2007 to include Toshiba’s audio visual (AV) products. This expansion is a consolidation of the company’s IT and AV technology offerings and drives Toshiba Corporation to be a key player in the Australian computing and home entertainment market.

Since it pioneered the notebook market in 1985, Toshiba ISD has sold more than 1.75 million notebooks in Australia and New Zealand and in 2006 celebrated its 21^st   anniversary of providing market leading mobile computing solutions. Toshiba’s Virtual Pressroom: www.isd.toshiba.com.au

For further press information please contact:

Kathryn Colliton                                                   Selena Adams

Howorth Communications                                          Toshiba Australia

Ph: 02 8281 3812                                                           Ph: 02 9887 8120                                               
Email: kathryn@howorth.com.au                                   Email: sadams@toshiba-tap.com