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Gartner Predicts 75% of Analytics Content to Use GenAI for Enhanced Contextual Intelligence by 2027

Announcement posted by Gartner 18 Jun 2025

Analysts Explore the Future of Analytics in the AI Era During Gartner Data & Analytics Summit, June 17-18 in Sydney

SYDNEY, Australia, June 18, 2025 — Seventy-five percent of new analytics content will be contextualised for intelligent applications through generative AI (GenAI) by 2027, enabling composable connection between insights and actions, according to Gartner, Inc. 

During the Gartner Data & Analytics Summit in Sydney this week, Georgia O'Callaghan, Director, Analyst at Gartner, said, "We're moving from an era where analytic tools help business people make decisions, to a future where GenAI-powered analytics becomes perceptive and adaptive. This will enable dynamic and autonomous decisions that have the potential to transform enterprise and consumer software, business processes and models." 

A Gartner survey of 403 analytics or AI leaders, conducted between October and December 2024, revealed over 50% report their organisations use AI tools for automated insights and natural language queries (NLG) for analytics or AI development. Even with these capabilities, the static nature of current analytics often falls short of delivering in a truly dynamic and automated fashion.

Gartner predicts augmented analytics capabilities will evolve into autonomous analytics platforms by 2027, which will fully manage and execute 20% of business processes. The perceptive future of analytics will deliver benefits by being proactive, collaborative, connected, contextual and continuous (see Figure 1).

Figure 1: AI-Powered, Perceptive Analytics


Source: Gartner (June 2025)

"Perceptive analytics will use AI agents and other GenAI-fueled technologies to continuously monitor evolving conditions and perceive the target environment, such as market shifts, customer behaviour changes or supply chain disruptions," said O'Callaghan. 

"Guidance and analysis can then be autonomously adjusted in response, creating a more resilient and responsive analytical infrastructure. As these capabilities emerge and be adopted by organisations, their potential to reshape business operations and drive growth will only continue to expand."

Perceptive Analytics Overarching Risk
According to Gartner research, the overarching risk that applies to perceptive analytics is the over reliance on autonomous actions without sufficient validation, which could result in unintended negative consequences, reputational damage and regulatory scrutiny. 

The risk of "agent drift" is a serious concern, where a system's perceptions and actions gradually deviate from desired outcomes due to evolving data or unforeseen interactions. Guardian agents are emerging to deal with this inherent issue in AI systems, according to Gartner. These agents are specifically tasked with monitoring and enforcing policies and rules to ensure the systems operate within a set of guardrails.

"Building guardian agents will need to be a key focal point of new governance initiatives for data and analytics leaders, as agentic and perceptive analytics become the standard way of insight delivery across platforms," said O'Callaghan.

Gartner clients can read more in Perception is the New Superpower for the Future of Analytics and BI.

Additional insight is available in the complimentary Gartner webinar The Gartner Top Data & Analytics Predictions for 2025

About Gartner Data & Analytics Summit
Gartner analysts are providing additional analysis on data and analytics trends at the Gartner Data & Analytics Summit taking place in Sydney this week, June 17-18. Follow news and updates from the conferences on X using #GartnerDA.

About Gartner for Data & Analytics Leader
Gartner for Data & Analytics Leaders provides actionable, objective insight to CDAOs and data & analytics leaders to help them accelerate their D&A strategy and operating model to increase business value. Additional information is available at https://www.gartner.com/en/data-analytics.

Follow news and updates from Gartner for D&A Leaders on X and LinkedIn using #GartnerDA. Visit the Gartner Newsroom for more information and insights.

About Gartner

Gartner, Inc. (NYSE: IT) delivers actionable, objective insight that drives smarter decisions and stronger performance on an organisation's mission-critical priorities. To learn more, visit gartner.com.

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