Ipswich Cup 2025 Fashions on the Field major sponsor - Yamanto Central - to provide FREE makeup and hair stations
Announcement posted by Invigorate PR 18 Jun 2025
JMK Retail, Queensland's most enduring and trusted shopping centre developer and owner and the force behind Ipswich's own Yamanto Central, is proud to announce the continuation of its major sponsorship of the 2025 Fashions on the Field at the iconic Ipswich Cup. The highly anticipated event will take place on Saturday 21 June at Ipswich Turf Club.
The Ipswich Cup is one of the region's most celebrated events, drawing thousands of visitors from across Ipswich and beyond to enjoy a dynamic mix of fashion, food, entertainment, racing and more. Known as the social event of the year, it offers something for everyone, from punters and fashion lovers to families and friends coming together for a vibrant day out.
Yamanto Central will once again take on a key role as a major sponsor of the prestigious Fashions on the Field competition, reinforcing its reputation as the home of Ipswich's most iconic fashion labels. With a vibrant mix of national retailers, local boutiques and style-focused lifestyle offerings, the centre is a natural partner for an event that celebrates creativity, elegance and community spirit.
In addition to major sponsorship, Yamanto Central will also be providing the race day's first ever glamorous free-of charge 'touch-up' stations with experienced makeup artists and hair experts. The 'touch-up' stations will be managed by Price Attack and Priceline to provide racegoers with a quick complimentary hair and face touch up and freshen up to achieve the ultimate glam race look!
"We are incredibly proud to be part of an event that brings so much energy and connection to the Ipswich community," JMK Retail general manager, Vicky Leavy said.
"The Ipswich Cup is more than a race day, it is a social tradition and Fashions on the Field is a wonderful celebration of style, individuality and local pride - and perfectly aligns with Yamanto Central's connection to the Ipswich community.
"Yamanto Central represents fashion in Ipswich and through our sponsorship, we are not only supporting a beloved event but also investing in the cultural fabric of our region."
This year's Fashions on the Field theme is Layers and Texture, a celebration of winter race day styling with a focus on sophistication, creativity and seasonally appropriate glamour.
Entrants are encouraged to embrace layering, tactile fabrics, statement accessories and millinery that elevates the entire look. The competition will reward elegance, originality and attention to detail, with strict racewear standards applied. No cut outs, midriffs or casual wear, this is classic winter fashion at its finest.
Categories include:
- Best Millinery
- Best Dressed
- Best Duo
Spectacular prizes to be won
Yamanto Central is proud to sponsor the following prizes:
Best Millinery
1st Prize - $1,000 Yamanto Central voucher
Best Dressed
1st Prize - $1,000 Yamanto Central voucher
Best Duo
1st Prize - $2,000 Yamanto Central vouchers (2 x $1,000 for male and female duo)
Event details
Registrations are open online or on the day from 11:00 am. Judging begins at 12:00 noon sharp. Finalists will be assessed on style, grooming, suitability for a winter race day and overall presentation.
"The Ipswich Cup brings friends and families together often making it the social event of the year," Vicki Leavy added.
"We are honoured to support that spirit through fashion, fun and connection."
About JMK Retail and Yamanto Central
JMK Retail is one of Queensland's most established and respected shopping centre developers and owners. With decades of experience creating vibrant retail destinations, JMK Retail is the proud developer behind Yamanto Central, a landmark centre in the Ipswich region and the home of fashion, food and family lifestyle. Since opening, Yamanto Central has increased its foot traffic year on year and has been recognised with local and national awards for excellence in retail design, community engagement and social connection.
