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Australian retailers fighting back against fast fashion and expensive luxury brands

Announcement posted by Invigorate PR 30 Jun 2025

A bold new chapter in Australian fashion begins this July with the official launch of Elegant Ensembles, a slow fashion label offering premium made-to-order garments designed to celebrate fit, femininity and personal style - all at an accessible price.
 

Founded in Melbourne by fashion entrepreneur Yeresha Herath, Elegant Ensembles is redefining what made-to-order means for modern women. Born out of frustration with the limitations of traditional sizing, the brand combines thoughtful design, digital-first convenience and artisan tailoring to deliver timeless pieces made to each customer's measurements.
 

"I started Elegant Ensembles because I was tired of compromising on fit," Herath said.
 

Herath is a self-funded entrepreneur who has built and launched the business while working full-time to pursue her passion for accessible luxury fashion for all.
 

"So many women fall in love with a garment only to be disappointed by how it fits or how much it costs. I wanted to create a solution that makes high-quality, made-to-measure fashion accessible, effortless and elegant," Herath said.
 

The debut collection, titled Ethereal Dreams, launched in July 2025 and features romantic, airy and effortlessly chic pieces that capture the essence of spring. From elevated everyday staples to refined occasion wear, each piece is designed to flatter, empower and feel as good as it looks,  transitioning seamlessly from day to night.
 

Elegant Ensembles operates entirely online through www.elegants.au, where customers can browse curated designs, input their measurements through an intuitive process and receive made-to-order garments crafted specifically for them. The result is a truly personalised shopping experience that eliminates the guesswork of sizing. 
 

For those who prefer not to wait, a selection of pieces is also available in standard sizing, but only in limited stock, to minimise waste and avoid the pitfalls of mass production.
 

"Our mission is simple," Herath said.
 

"Fashion should fit the woman, not the other way around. We're here to prove that you don't have to sacrifice quality, or style to get the perfect fit and you don't need to pay couture prices or attend endless fittings to achieve it."
 

Elegant Ensembles is for the modern woman who loves fashion, quality craftsmanship and a perfect fit. It's designed for those who appreciate individuality and invest in pieces that feel personal, putting them at the centre of the experience.
 

Why Elegant Ensembles is different
 

Elegant Ensembles blends modern digital convenience with the integrity of traditional tailoring. Every design can be made using each customer's unique measurements, offering a personalised fit through an effortless online experience. The brand's mission is simple: to make made-to-order fashion readily available to anyone who wants it without compromising on style, quality or craftsmanship.
 

About Elegant Ensembles


Elegant Ensembles is a Melbourne-based womenswear label offering a modern solution to the sizing issue by making made-to-order fashion accessible through its website. Founded by Yeresha Herath, the brand delivers beautifully crafted garments available in limited standard sizing, as well as made-to-order pieces tailored to each customer's unique measurements without the traditional couture price tag.
 

Blending digital convenience with artisan craftsmanship, Elegant Ensembles provides a refined, size-inclusive alternative to fast fashion. Every piece is created with intention, celebrating femininity, individuality and the perfect fit.
 

To celebrate the launch of the 2025 spring collection, the brand is offering 30 percent off first time orders for a limited time.
 

Contact and Socials


Website: www.elegants.au
Instagram: @elegant_ensembles_au
 

Media Contacts

Jane Rodgers

Public Relations Manager

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