Flossie Media Group announces plans for Australian launch
Announcement posted by The Flossie Media Group 11 Mar 2009
Flossie Media Group announces plans for Australian launch
Women focused online network hits the sweet spot
Flossie Media Group, Australasia’s premier women focused media company, is completing final preparations for the Australian launch of its masthead network, flossie.com in July. Speaking at ad:tech today (11th March), Jenene Freer, CEO of The Flossie Media Group, outlined the company’s plans, the sizeable market opportunity and the appointment of the company’s first Australian based team member, Juliet MacKenzie.
Through its masthead site www.flossie.com, Flossie Media Group successfully connects women with 25 female centric sites - and advertisers with those women. The company is in discussion with a number of Australian websites to join Flossie’s masthead network and with advertisers who have already expressed interest in the site. At launch it is expected that www.flossie.com will have 30 Australian specific sites offering a base of one million domestic de-duped unique browsers.
According to Ms Freer, women online represent the “sweet spot” for online advertisers because they are “triple dippers” making purchase decisions for themselves, their husbands, children and other dependents.
“In fact women make more than 80 percent of all purchase decisions,” said Ms Freer. “The combination of this purchase power with our masthead model has been exceptionally successful in New Zealand and we believe the market potential in Australia is even more significant. www.flossie.com will present an extraordinary opportunity for marketers wanting to reach women and we look forward to working closely with Australian advertisers and websites owners,” she continued.
Newly appointed Australia Sales Manager, Juliet MacKenzie will be heading up the Flossie Media Group office in Australia from April. MacKenzie joins Flossie Media Group from Yahoo!7 where she held senior Management and Director positions. Juliet brings a wealth of expertise as a digital marketing specialist with 20 years experience in the Australian advertising and media industries including more than ten years in the online and digital market.
The Flossie Media Group is the brain child of Jenene Freer, who has been a prominent figure within the New Zealand online and advertising world for the past ten years. After launching nzgirl in 1999, it has grown to become New Zealand’s largest online magazine for women with over 200,000 monthly unique browsers and 90,000 members. Since the launch of Flossie.com in 2008, it has expanded to include 25 female centric sites covering everything from parenting, and finance, to career, travel, sex, dating, fashion, beauty and entertainment.
The Flossie Media group is exhibiting at ad:tech Sydney, 10-11 March 2009, Sydney Convention Centre, stand 43.
ENDS
About The Flossie Media Group
The Flossie Media Group is focused solely on engaging women with the content they desire and linking advertisers with the women they want to target. The group brings together the ‘Best of the Best’ of female centric websites through its masthead site www.flossie.com,
The company is privately owned, backed with investment from private equity company Movac Investment. Movac Investment was the original investment team for Trade Me, a company that sold for just under $1b to Fairfax. Lloyd Morrison, who is another key Flossie shareholder, is considered one of New Zealand’s leading businessmen and investors and is a shareholder and original investor of nzgirl.
For more information, visit: www.flossie.com for the masthead network or www.flossiemediagroup.com for details of advertising offerings.
For further editorial information please contact:
Pru Quinlan
Einsteinz Communications – for Flossie Group
T: (02) 8905 0995