From COUCH to CARPET: Jim's Group expands into flooring - launching Jim's Flooring with WORK GUARANTEE
Announcement posted by Invigorate PR 04 Jul 2025
Australia's most recognised service brand, Jim's Group, has officially launched Jim's Flooring, a major new division set to transform the way Australians buy and install flooring.
With services already rolling out across Melbourne, Geelong and more regions launching soon including Canberra, Sydney, Brisbane and Perth, Jim's Flooring is on track to become one of the country's largest and most trusted mobile flooring installation brands.
A new standard in flooring - mobile, professional, guaranteed
"Jim's Flooring will do for the flooring industry what Jim's Mowing did for lawns; raise the bar on service, transparency and trust," Jim's Group founder, Jim Penman said.
"Australians are tired of being let down by trades who don't show up, who overcharge or deliver substandard work. We are bringing quality control back into flooring with mobile showrooms, honest quotes and a service guarantee that puts the customer first."
The division provides full flooring solutions from consultation to supply and expert installation of all carpet and hard flooring including floor preparation and repairs. With mobile vans stocked with samples and expert advice, customers can choose flooring that suits their space and have it installed seamlessly, without ever leaving home.
The launch Australians have been waiting for
Cofounder of Jim's Flooring and experienced flooring specialist Nick Nassis said the division has launched at the perfect time for the property sector.
"The flooring industry is long overdue for disruption. Too many customers have had poor experiences, delayed installs, rushed jobs or no quality guarantee," Nassis said.
"Jim's Flooring is bringing in a higher standard. We're offering not just premium products, but an entire customer experience built on reliability, professionalism and trust. That's what the Jim's name stands for."
Backed by the Jim's Work Guarantee
At the heart of the new division is the Jim's Work Guarantee, a system that gives customers complete peace of mind. If there's a service issue, Jim's will inspect the job and fix any problems. If the customer still isn't satisfied, an independent expert may be appointed and fix any problems found. If problems are not fixed within a fortnight, any advance will be refunded.
"We've built our reputation on accountability," Penman added.
"If a job isn't right, we fix it. That's how Jim's has become the most trusted name in Australian services."
Bolstered by Jim's two hour call back guarantee
In addition to the work guarantee, the Jim's Group also offers a two-hour call back service. All enquiries must be responded to within two hours of the enquiry being made, generally during normal business hours.
"This means, every customer who reaches out to us will receive a call back within two hours or sooner from one of our passionate and professional flooring franchise business owners," Nassis said.
Franchise opportunities now open
With rapid demand forecast, Jim's Flooring is offering franchise opportunities to qualified flooring installers, interior designers, property professionals and anyone passionate about building a business with strong support and branding.
"Whether you're a seasoned expert or just starting out in the industry, this is a chance to join a nationally recognised brand with marketing and systems support behind you," Nassis said.
"Jim's Flooring is built for growth and we're ready to help franchisees succeed from day one."
About Jim's Group
Jim's Group was founded by Jim Penman in 1989 and now has some 5,550 franchisees in more than 50 divisions. It is the largest franchise chain in the Southern Hemisphere.
