Samsung Appoints New IT Director

Sydney, 12 March 2009 - Samsung Electronics Australia is elevating its IT presence in the local market by welcoming Philip Newton to the Director of IT position. Philip will be responsible for the future direction of the Samsung IT division, creating increased business for Samsung's print and monitor solutions including large format displays.

Samsung IT will remain focused on developing its enterprise channels through product and solution offerings including print software and network design. Samsung IT will also consolidate its consumer offering to ensure a more consistent brand and product line-up at retail level.

"Over the past two decades, I’ve watched Samsung mature into a brand of substance, consistently producing world-class products that set the standard for the consumer electronics industry,” says Philip Newton, Director of IT, Samsung Electronics Australia.  “Key to Samsung's growth is aligning Samsung’s growing product range to meet the evolving needs of the market to provide enterprise customers with a one stop shop.”

This appointment demonstrates the company’s commitment to strengthening not only the IT division, but Samsung’s entire business and brand in Australia.

-ENDS -

For all media enquiries please contact:

Anna Szulerecka

Weber Shandwick for Samsung

02 9994 4254

aszulerecka@webershandwick.com

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.au