DiUS and AWS strengthen partnership with Strategic Collaboration Agreement to accelerate generative AI and agentic AI innovation in Australia

Melbourne, Australia—[Thursday 10th July 2025]—DiUS, a leading Australian technology consultancy and an AWS Partner, today announced it has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to help enterprises harness generative AI to drive productivity, operational efficiency and business innovation.

Under the SCA, DiUS and AWS will work more closely than ever to help organisations tackle pressing challenges with generative AI. With deeper alignment and greater access to AWS programs and co-funding, DiUS can accelerate progress across the journey, from identifying the right use cases and technology fit, to reducing latency and improving performance in production, through to scaling more advanced applications. The focus will be on sectors where DiUS has deep domain expertise: financial services, retail, industrial, healthcare, and media and entertainment.

"Our Strategic Collaboration Agreement with AWS enables us to amplify the impact of the work we're doing to help organisations adopt, implement and scale generative AI," said Joe Losinno, Co-Founder at DiUS. "We're not just infusing AI into platforms and products; we're also bringing hard-won expertise in the processes, practices and organisational shifts needed to embed generative AI and deliver real business outcomes."

"This Strategic Collaboration Agreement builds on DiUS' more than a decade-long track record of delivering customer innovation with AWS. By combining DiUS' deep technical expertise with AWS' generative AI capabilities, we're making it easier for Australian organisations to adopt and scale AI solutions that drive real business outcomes. This collaboration helps democratise access to generative AI technology, enabling more Australian businesses to innovate and transform. Our recent AU$20 billion infrastructure investment in Australia reinforces our commitment to helping partners like DiUS accelerate customer success with cloud and AI," said Chris Casey, Director of Partnerships, AWS Asia Pacific and Japan.

As the first Advanced AWS Consulting Partner in Australia and New Zealand to attain both the AWS Machine Learning and Applied AI Competencies, DiUS brings deep technical capability and a track record of helping organisations adopt emerging technologies from early cloud modernisation to the full spectrum of AI, including predictive models, generative solutions and emerging autonomous systems. These solutions help clients improve decision-making, reduce operational latency and accelerate product delivery.

As businesses, from startups to enterprises, mature their use of generative AI, DiUS is helping them go beyond copilots and chatbots to build agentic AI, autonomous systems that can plan, act and adapt based on context. With deep expertise in software, data and AI engineering, DiUS ensures these systems are secure, observable and ready for production in complex, real-world environments.

One such client is Pendula, a next-generation customer engagement platform founded in Australia that has recently expanded to the UK. Built to help businesses automate and scale personalised marketing communications, Pendula is focused on moving beyond broadcast messaging to truly two-way conversations that drive deeper conversion and engagement.

Seeing agentic AI as the next leap forward, Pendula engaged DiUS to build a production-ready prototype that delivers even greater value to marketers using its platform. The agentic solution allows marketers to ask questions in natural language and surface the latest insights from two-way conversations across marketing, sales and customer service. These conversations are rich and complex, spanning multiple channels and interaction turns. Built using Amazon Bedrock's secure, managed environment, with the flexibility to switch between AI models and support for future multimodal inputs, the solution is enterprise-grade, scalable and designed to evolve.

"Today's marketers expect AI to do more than automate; they want insights, relevance and responsiveness in real time," said Yann Burden, Chief AI Officer at Pendula. "We're always evolving our platform to help our customers run more effective marketing operations. With DiUS' deep expertise in AWS' generative AI services, we delivered our latest capability in just four weeks. The result is a scalable agent platform that puts natural language querying directly in the hands of marketers using Pendula. By using Amazon Nova foundation models, we're resolving complex queries at a third of the cost of other models, making this a compelling commercial solution."

DiUS also supports clients to build internal capability through generative AI centres of excellence and implementation accelerators focused on high-impact use cases like metadata enrichment and document summarisation.

One such accelerator is Aisha, a generative AI shopping assistant powered by Amazon Bedrock, designed to help retailers deliver personalised online experiences at scale. As a conversational commerce solution, Aisha allows customers to interact in natural language, with the system understanding intent and surfacing tailored product recommendations. With enterprise-grade infrastructure, including built-in security, guardrails and feedback mechanisms, Aisha enables fast prototyping and real-world validation, helping retailers move from concept to market with speed and confidence.

With continued investment and support, DiUS is scaling its generative AI capability, both in the solutions it delivers and in how they're developed. DiUS employees are working with the latest AWS services, including Amazon Bedrock, Amazon Bedrock Agents and the Amazon Nova foundation models, to build secure, scalable, production-ready applications.

DiUS is also investing in upskilling across the software development lifecycle to equip teams to build generative AI-native applications and use generative tools to accelerate speed, productivity and value. This ongoing capability uplift ensures DiUS remains aligned to AWS' innovation roadmap and ready to help clients turn the latest technologies into lasting business impact.

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About DiUS
DiUS is an Australian technology consultancy that helps organisations accelerate transformation and deliver lasting value. Our integrated teams span strategy, design, engineering, data, IoT and AI, working end to end to modernise systems, build custom intelligent products and uplift internal capability. With over 100 consultants across Australia and New Zealand, we've partnered with some of the country's most trusted brands since 2004 to create new products, accelerate delivery and drive impact. We don't just introduce new capabilities, like generative AI, we help organisations evolve how they work, so they can adapt faster, move smarter and deliver what matters.