1000HOUR® Launches Game Changing Dab-On Hair Colour Concealer

Australia's beloved beauty brand, 1000HOUR®, is thrilled to unveil the latest innovation in at-home hair touch-ups - the 1000HOUR Dab-On Hair Colour Concealer.

Designed for quick, mess-free application, the Dab-On Hair Colour Concealer provides natural-looking, matte coverage for greys and regrowth in just a few easy strokes. Whether it's in between salon appointments or on the go, this new beauty essential makes flawless colour touch-ups effortless.

"We created Dab-On to give women an easy, reliable way to stay confident with their colour, no matter how busy life gets," said Sylvia Lechowicz, Marketing Manager from 1000HOUR®. "It's fast, fuss-free, and blends beautifully for a natural finish every time."

Key Features:

• Quick & easy application
• Instantly covers greys and regrowth
• Natural matte powder finish
• Vegan formula
• Tested on beauties, not animals

Available in four adaptable shades - Black, Dark Brown, Medium Brown, and Light Brown - Dab-On suits a wide variety of hair colours and textures. The sleek, portable packaging fits perfectly into handbags and gym kits, making it the new go-to beauty solution anytime, anywhere.

Whether it's an unexpected Zoom meeting, brunch with friends, or a special event, 1000HOUR Dab-on Hair Colour Concealer delivers an instant touch-up - no salon required.

Professional Application Tips: How to Use Dab-On Like a Hairdresser

How to get salon-worthy results at home in under a minute:

1. Start with dry, styled hair. Dab-On works best on clean, dry hair.
2. Unscrew the cap and tap the sponge applicator into the powder.
3. Gently dab onto visible greys or regrowth areas. Start at the part line and work your way outwards.
4. Blend using short, light strokes. The matte powder blends easily and won't leave hair feeling sticky.
5. Repeat if needed for more coverage. A little goes a long way.
6. Pop it in your bag for on-the-go touch-ups. It's compact and travel-friendly!

The new Dab-On Hair Colour Concealer is available now at an RRP of $14.99 at 1000hour.com.au, in-store and online at Priceline, and selected retailers nationwide.

For further information, images or to request products to shoot and review please contact:

Lisa Solomons | 360 PR | P: 0416 175 518 | E: lisa@360pr.com.au