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SheaMoisture Launches New Bond Repair Collection

Announcement posted by 360PR 28 Jul 2025

SheaMoisture, the leader in textured haircare, is proud to introduce its Bond Repair Collection—a complete five-product system formulated to repair, strengthen and hydrate curly and coily hair types (Type 3 & 4). Designed for those experiencing dryness, damage or breakage, this breakthrough system delivers 6X stronger hair, 84% less breakage, and up to 13X more moisture compared to non-conditioning shampoos.

 

Powered by science and grounded in SheaMoisture's heritage of natural, effective care, the Bond Repair Collection is infused with Amla Oil, known to nourish and strengthen hair, HydroPlex+, which helps rebuild internal hair bonds, and Amino Blend+, a custom protein complex that replenishes damaged strands from within.

 

This transformative range is ideal for textured hair that's been weakened by heat, colour, or chemical processing. Each step works together to visibly restore bounce, shine, and resilience—leaving curls and coils healthy-looking, soft, and defined.

 

The 5-Step Bond Repair System Includes:

Bond Repair Shampoo - RRP $23.50

Sulfate-free, colour-safe cleanser that gently removes buildup without stripping. Enriched with Amla Oil, Fair Trade Shea Butter and Amino Blend+, it helps rebuild bonds in textured hair after just one use**, adding 60% more moisture*, and begins the process of visible repair.

Best for: Starting your repair ritual without compromising curl integrity.

Bond Repair Conditioner - RRP $23.50

This rich conditioner smooths, softens, and hydrates hair, delivering 12X more moisture* a nd restoring shine to dry, processed curls. Formulated with the same powerful trio of Amla Oil, Shea Butter and Amino Blend+, it strengthens while improving manageability.

Best for: Daily hydration and strengthening for curly and coily textures.

Bond Repair Leave-In Conditioner - RRP $29.99 

A lightweight leave-in that works hard to repair visible signs of damage while adding lasting softness and curl definition. Infused with Amla Oil, Shea Butt er and Amino Blend+, it delivers 12X more moisture* and makes detangling a breeze.

Best for: Daily use to define, hydrate, and protect curls and coils. 

Bond Repair Masque - RRP $29.99

This deeply nourishing treatment targets the most damaged areas of the hair to restore shine, smoothness, and strength. With 13X more moisture* and intense conditioning power, the masque leaves hair soft, resilient, and touchably smooth.

Best for: Weekly intensive repair for brittle, over-processed strands.

Bonding Oil - RRP $29.99

A lightweight, multi-benefit oil that locks in moisture, smooths frizz for up to 24 hours and protects against heat and styling damage. Powered by Amla Oil and Shea Butter, it coats the hair cuticle to strengthen from root to tip.
Best for: Daily frizz control and styling protection.

 

Formulated for Type 3 and 4 Hair Types

The Bond Repair Collection was developed specifically for curly and coily hair, which is more prone to breakage due to its unique structure. By addressing both internal bond damage and surface dryness, this collection delivers visible results without weighing hair down or compromising curl pattern.

 

*vs. non-conditioning shampoo.**When used as part of the full 4-step Bond Repair System.

The new SheaMoisture Bond Repair Range is available now at Priceline and sheamoisture.com.au.

 

www.sheamoisture.com.au

For media inquiries, please contact:
Lisa Solomons | 360 PR | M: 0416 175 518 | E: lisa@360pr.com.au