Disruptors Co Shines Spotlight on the Invisible Innovators Powering Australia's Future

SYDNEY, AUSTRALIA - 28 July 2025 — In a business landscape driven by change and complexity, it's not the big systems or strategies alone that shape the future—it's the individuals who ask bold questions, challenge assumptions, and work behind the scenes to drive transformation.

Disruptors Co, one of Australia's leading innovation strategy firms, has launched a new campaign celebrating the often-overlooked heroes of progress: the invisible innovators.

The "We See You" campaign—a short film series featuring moments of quiet determination and unseen brilliance—puts the spotlight on public servants, intrapreneurs, founders, and changemakers who rarely seek the spotlight, but whose questions and persistence generate growth, innovation, and demand in their organisations.

"Breakthroughs rarely start with a roadmap," says Gavin Heaton, Founder and Chief Disruptor at Disruptors Co. "They start with a question. The right one. And often, it's asked by someone without the title, but with the courage to see things differently."

Building on this narrative, the follow-up #AskTheQuestion campaign showcases real-world stories of transformation sparked by one decisive question—like NASA's shift to modular spacecraft design after an engineer dared to ask, "Why are we building everything from scratch?"

Together, these campaigns reframe innovation not as a top-down mandate, but as a human act of curiosity, clarity, and courage—driven by individuals who challenge the status quo and unlock better outcomes.

Disruptors Co's approach to innovation strategy goes beyond frameworks and templates. Their work empowers leaders and teams to ask better questions—questions that surface hidden opportunities, unlock unmet demand, and turn purpose into progress.

"The future doesn't belong to those who know all the answers," Heaton adds. "It belongs to those brave enough to ask the right questions."

Watch the campaigns:

• We See You → https://www.youtube.com/watch?v=RTPf4p6B8XM
• Ask The Question → https://www.youtube.com/watch?v=tbpsBBO0skw

About Disruptors Co

Disruptors Co is a strategy and innovation consultancy helping organisations turn bold ideas into sustainable growth. Specialising in AI, technology adoption, innovation facilitation and go-to-market strategy, Disruptors Co partners with government, enterprise and high-growth startups across Australia and beyond.

The company's ethos — "Innovation on Purpose" — reflects its commitment to creating deliberate, measurable outcomes in environments of complexity and change.

Media Contact: 

Gavin Heaton, Co-CEO Disruptors Co 
Email: gavin@disruptorsco.com 
Phone: +61 421 470 365