ARIA meets Instagram: Why ‘It’s Poo Time’ is built for viral kids playlists.

SYDNEY, AUSTRALIA - Sean Szeps, Australia's favourite over-the-top parenting comedian and Instagram sensation (600K followers and counting), has just released his debut children's single, "It's Poo Time". It's a cheeky, catchy, and gloriously ridiculous anthem inspired by the unfiltered comedy of real life with kids. 

Co-written and produced by ARIA Award-winning artist Josh Pyke, the song is as bold and brilliant as its title suggests. Pyke's ARIA-winning production means this isn't just a gag track.

"Its Poo Time"  was born out of Sean's day-to-day life with his 7-year-old twins, who - like most kids - are endlessly obsessed with all things poop. "They sing about it. They draw it. They laugh at it. This song is basically their dream come true," Sean says. "It's made for kids, but it's a gift to parents who are sick of K-Pop Demon Hunter and want something hilarious to bond over."

It's polished, catchy and radio-ready. Think The Wiggles... if they'd eaten a can of baked beans and then let loose in a recording studio. 

"It's Poo Time" drops right into the dominant listening medium for the under-10s, ensuring high discoverability via platforms like Spotify Kids and YouTube Kids. Australia's music streaming revenue tops USD 800 million in 2025 and continues to grow. This surge underscores strong parental willingness to pay for quality audio content, ideal territory for a high-concept single with mass-family appeal.

With classic kids' structure, bouncy beats and a massive wink to the adults in the room, "It's Poo Time" is the rare family-friendly earworm that you won't mind playing on repeat - even if it makes you snort laugh at the supermarket.

The song officially drops August 1 on all major streaming platforms. 

You can listen to it here: https://ditto.fm/its-poo-time

About Sean Szeps

Sean Szeps is a viral parenting creator, podcast host, author and one of Australia's leading comedic voices on life with kids. Known for his brutally honest takes, physical comedy and heartfelt chaos, Sean has amassed a massive following online by saying what every parent's thinking… but funnier.

"It's Poo Time" is available everywhere August 1

-ENDS-

For interviews, images, or samples, contact:
Julia Ferracane | Righteous PR | julia@righteouspr.com.au | | 0424 180 420