From Challenger to Category Leader: How Ozzy Tyres Is Disrupting Australia’s $7.9B Tyre Industry
Announcement posted by Scott Shorter 13 Aug 2025
SYDNEY, AUSTRALIA - 13th August 2025 - Australia's tyre retail sector is worth $7.9 billion in 2025, yet many operators are still clinging to outdated systems, legacy supply chains, and limited customer support. While traditional players have held market share through brand awareness and bulk supply, one independent company is rewriting the playbook and doing it on its own terms.
Founded by Hussein Chahine, Ozzy Tyres has grown from a single site into a national business with more than 20 franchise stores, daily franchise enquiries, and a reputation for product innovation. The company designs and manufactures its own wheels and owns a strong Australian household tyre brand, and Spanish-developed brake calliper paint, all engineered specifically for Australian drivers and conditions.
"Most places just resell whatever's available. That's not us. We design for performance and look in mind but at an affordable price. We create our own market and do not follow," says Chahine. "That's how you build trust over time. We have lifetime customers that are family to us. "
Growth Without Gimmicks
Unlike many franchise models, Ozzy Tyres only partners with owner-operators. Each location is supported with daily reporting tools, real-time performance metrics, and direct access to the leadership team. Head Office takes care of marketing, store locations, setting up, training and recruiting, franchises just need to service enquiries and close the deals. Its growth has been driven by customer referrals, product variety, strong digital footprint and online presence and a commitment to building stores that last.
"We monitor all franchises' performance on a daily basis in all areas, we expose all results to all the franchises so both ourselves and other Ozzy stores can see everyone else's performance," says Chahine. "They all know how serious I am when it comes to customer service and the consumers experience both online and in-store."
The brand's retail footprint is expanding rapidly across the whole country. The demand for Ozzy stores is growing daily all by organic leads and no marketing their franchise business. Another 5 stores have been signed up for and are forecasting 10 new stores in 2025.
"We get franchise enquiries daily but are very selective of who we approve and when we think is the right time for them to open an Ozzy store."
Technology That Solves Real Problems
One of the main barriers to buying tyres online is uncertainty. Most consumers don't know the technical specifications of their wheels, and many traditional retailers don't guarantee correct fitment. That lack of confidence often leads customers back into showrooms, where choice is limited and prices are higher.
Ozzy Tyres developed a proprietary fitment algorithm to change that. Customers can enter their car's make and model and receive a guaranteed match on tyres and wheels. If the order isn't right, it's exchanged free of charge. In-store, large touchscreen displays help drivers visualise new wheels on their vehicle before making a decision.
"Our fitment data is used by the whole tyre industry as they all know this is our niche," says Chahine.
Built for Australian Roads
The business has also made major investments in product development, creating offerings that reflect the climate and driving conditions of Australian cities and regions. Its wheel and tyre packages are tailored to cater for all vehicle and budget types both on and offroad.
The company's proprietary caliper paint, developed in Spain, is both heat-resistant and visually striking, designed to meet the style expectations of modern car owners without sacrificing performance and budget.
"We care about the details, so we develop many products and services to express your creativity and personality through your car" Chahine explains.
Challenging a Fragmented Industry
According to IBISWorld, the tyre retail sector remains highly fragmented, with independent shops holding a growing share of the market. At the same time, households are delaying tyre maintenance due to rising living costs, and passenger vehicle tyre sales have declined.
This has created a clear divide between price-first resellers and brands that are trying to offer something more sustainable. Ozzy Tyres has deliberately positioned itself in the latter category.
"Anyone can sell a tyre, but developing wheels that fit safely, look the part, offer many options and are affordable is where we are different." says Chahine.
As the industry braces for ongoing challenges, Ozzy Tyres is scaling with intention. It is not just another retailer chasing margins. It's a customer-first manufacturer, a technology company, and a business that wants to reshape how Australians buy tyres.
About Ozzy Tyres
Ozzy Tyres is an Australian-owned wheel and tyre company with more than 20 retail locations nationwide and a fast-growing eCommerce presence. Established over two decades ago, the company designs and manufactures its own tyre and wheel products, including proprietary finishes and performance caliper paint developed in Spain. With a focus on customer-first innovation, Ozzy Tyres has introduced industry-first technologies such as a fitment algorithm and showroom visualisation touchscreens. The business operates on an owner-operator franchise model and is committed to delivering quality, safety, and value tailored to Australian drivers.