Sonia McDonald Launches New Website and Expands Leadership Empire as the “Queen of Leadership”

Brisbane, Australia - Internationally recognised leadership authority, author, and keynote speaker Sonia McDonald has announced the launch of her new website, www.soniamcdonald.com, alongside an expanded portfolio of ventures and speaking topics that cement her reputation as the Queen of Leadership. With a bold new vision, McDonald is transforming what leadership looks like in Australia and around the world.

For over 30 years, McDonald has been at the forefront of leadership development, championing courage, authenticity, and kindness as the true superpowers of great leaders. From boardrooms to construction sites, she has coached, mentored, and inspired thousands of individuals. Today, she is doubling down on her mission—to not just talk about leadership, but to change the face of leadership for the next generation.

A Female Change Maker in Leadership

At a time when women still remain underrepresented in senior leadership roles worldwide, McDonald is a powerful voice of change. As an Australian female leader who has risen from adversity to build a global leadership brand, she has become a role model and advocate for equity, courage, and purpose in leadership.

"Leadership isn't a role or a title—it's how you show up every day," McDonald said. "As women, we are redefining leadership by leading with empathy, courage, and conviction. I want to inspire women across Australia and beyond to own their power, their voices, and their future. That is the movement I'm creating with my work."

Expanding Her Leadership Ecosystem

The new soniamcdonald.com brings together McDonald's expanding ecosystem of companies and initiatives that serve leaders at every stage of their journey:

LeadershipHQ - Transforming individuals and organisations through evidence-based leadership coaching, training, and consulting.

The Leadership Association - A cutting-edge membership community offering resources, mentoring, and peer networks for leaders across industries.

Women Leaders - Award-winning programs designed to empower and elevate women into leadership roles, while engaging men as allies.

Affirm by Sonia - A neuroscience-led affirmation and self-leadership brand, offering tools and products that build inner confidence and resilience.

MenoRise - An innovative platform addressing leadership and empowerment through mid-life and menopause, breaking stigma and creating support for women at all life stages.

WorkSparks - A new venture aligning talent, culture, and values to help organisations recruit and retain leaders who are the right fit.

Together, these initiatives position McDonald as one of the few female leaders globally who is not only coaching leaders but also building structures, movements, and products that revolutionise leadership itself.

Fresh Keynote Topics for a New Era

With her trademark energy, storytelling, and neuroscience-backed insights, McDonald has become one of the most in-demand keynote speakers in Australia and internationally. Her new and expanded speaking topics include:

What's IN and OUT for Leadership in 2025 and Beyond

The Courage to Lead: Neuroscience, Confidence, and Culture

Women, Equity, and the Future of Leadership

Leading Change with Strengths

Juggling the Jigsaw: Leading Amid Competing Priorities

Kindness, Courage, and Character: The Future Leadership DNA

These topics are designed to equip leaders and organisations with the tools to not just survive in a world of disruption but to lead with impact, humanity, and courage.

A Leadership Story that Inspires

McDonald's journey is one of resilience and reinvention. After being abandoned overseas with her young daughter, she rebuilt her life from scratch, transforming her adversity into a powerful mission to help others rise. Today, her story and her work resonate with leaders everywhere, demonstrating that courage, compassion, and conviction can overcome any barrier.

Her books including Leadership is an Attitude, Just Rock It!, and First Comes Courage—have been read by thousands of leaders worldwide. She has been named among the Top 250 Influential Women in the World and continues to be a trailblazer in creating a more human, courageous, and inclusive future for leadership.

About Sonia McDonald

Sonia McDonald is an award-winning CEO, keynote speaker, author, and leadership coach. She is the founder of LeadershipHQ, The Leadership Association, Women Leaders, Affirm by Sonia, MenoRise, and WorkSparks. With over three decades of leadership experience, she has worked with leading organisations across Australia and internationally, helping leaders embrace courage, kindness, and authenticity. Corporations, government, and media frequently call upon Sonia as a thought leader on the future of leadership.

Media Contact

Sonia McDonald
0424 447 616
sonia@soniamcdonald.com.au
https://soniamcdonald.com/sonias-world/