Announcement posted by Heads of Noosa 21 Aug 2025
Heads of Noosa Brewing Co. has reached a new milestone, announcing that for the first time, a new product will be available immediately in almost every Dan Murphy's and BWS store across Queensland. The Sunshine Coast brewery's popular Ginger Beer will hit shelves in over 420 stores state wide, from August 2025.
From Taproom Hit to Statewide Favourite
Initially launched as a limited release only on tap, the product quickly became a favourite among customers, prompting the Noosa-based brewery to expand the product offering into their signature 330ml bottles.
An Australian First Innovation
Heads of Noosa's Ginger Beer is made with generous amounts of real Buderim ginger juice, which naturally creates sediment in kegs. Rather than compromise on quality, the brewery pioneered a new way to serve their Ginger Beer — the first of its kind in Australia.
Instead of rolling heavy kegs, bartenders can now add a measured shot of concentrated ginger juice to the Naked Ginger Beer, pour over ice, and serve - ensuring a consistent, natural fresh taste in every glass.
"This innovation means our hospitality partners can serve a perfectly balanced, fresh Ginger Beer every time — with no sediment issues and no heavy kegs to move around," said Lance Masterton, Head Brewer and Co-Founder of Heads of Noosa. "It's all about keeping the quality high and the experience easy — for venues and customers alike."
Crisp, Local, and Refreshing
Made with locally grown Buderim ginger, Heads of Noosa Ginger Beer delivers an exceptionally refreshing natural ginger kick, hints of lemon and lime with a balanced sweetness, and a 4% ABV. It can be enjoyed straight from the bottle or poured over ice for a refreshing serve proving there really is no substitute for real ginger when it comes to flavour!
From August 2025, the Ginger Beer will be available in 4-packs and cartons of 24x 330ml bottles at most Dan Murphy's and BWS stores across Queensland. It will also be available on tap at the Heads of Noosa Taproom (85 Rene St, Noosaville) and selected bars and venues statewide.
Media Contact:
Gail Virgona gail@socialtap.com.au | 0411 420 019
High-res images available HERE
Editor's Note: A limited number of tasting kits are available for media. Please get in touch to arrange delivery.
