ECAL Expands into Saudi Arabia, Partnering with The Saudi Pro League to Transform Fan Engagement
Announcement posted by ECAL 02 Sep 2025
Melbourne, Australia - [September 2, 2025] - ECAL, the world's leading calendar marketing and fan engagement platform, has officially launched in Saudi Arabia, marking a major strategic expansion with The Saudi Pro League (SPL) as its first major client. Introduced through Global Victoria's trade mission in November 2024, this move cements ECAL's position as a truly global pioneer in sports engagement solutions.
The SPL, a football league experiencing rapid growth, expansive international broadcasting, high publicity, and featuring some of the world's very best players, will leverage ECAL to reach new international audiences, drive tune-in, engagement, and boost local ticket sales and attendance. ECAL empowers fans with the latest match information, personalised ticket alerts for home games, fantasy game updates, man-of-the-match voting, post-match scores and highlights, all delivered in the user's preferred language, including Arabic, directly via their personal calendars. By engaging supporters before, during, and after matches, ECAL ensures deeper fan relationships and sustained engagement beyond match day.
"ECAL's expansion into Saudi Arabia underscores our commitment to leading the next generation of fan engagement," said Patrick Barrett, Founder & CEO of ECAL. "We deliver more than the latest match details. We create intelligent, global, and localised experiences that allow leagues like The Saudi Pro League to connect with fans in ways that no one else can."
ECAL's AI-powered translation technology enables content to seamlessly adapt to fans' native, detected language, providing major leagues worldwide with highly localised, personalised and fully translated communications. By combining ticketing alerts, interactive promotions, and fan participation tools, ECAL strengthens broadcasting efforts and drives global viewership growth, positioning leagues like SPL for long-term, sustained success.
"This partnership represents a strategic, long-term collaboration," added Patrick Barrett. "ECAL is proud to lead the charge in connecting The Saudi Pro League with their fans locally and globally, bringing unparalleled engagement and visibility to Saudi football."
The ECAL 'sync to calendar' button is now available on the official Saudi Pro League website for the 2025/26 season schedule.
About Saudi Pro League:
The Saudi Pro League (SPL) is the governing body of Saudi Arabia's top-tier football division and the highest-ranked league in Asia, as recognized by the AFC. The SPL aims to create experiences that go beyond the 90 minutes of play, transforming every game week into a memorable event. Through its mission, the SPL focuses on developing the sport, nurturing talent, and blending competition, community, and culture to tell a story that resonates with fans worldwide.
In early 2023, the SPL launched a transformation strategy aligned with Saudi Arabia's Vision 2030, aiming to position the league among the world's best. The strategy focuses on nurturing young talent, attracting top international players, improving club governance, and driving competitiveness both on and off the pitch. With a commitment to innovation and excellence, the SPL is shaping a football legacy that extends far beyond the game itself, contributing to the growth of the sport and the nation.
About ECAL:
ECAL is the world's leading calendar marketing platform, used by hundreds of major brands globally in sports, entertainment, media, and e-commerce. ECAL's smart sync to calendar technology enables publishers to deliver rich, dynamic, and personalised events directly into their audience's personal digital calendar, creating a direct and highly effective marketing and communications channel. ECAL is trusted by top-tier organisations such as the Premier League, Formula 1, NBA, Major League Baseball, LaLiga, World Rugby, Disney+, Fox Sports, and now, The Saudi Pro League.
Media Contact:
ECAL
Patrick Barrett - Founder & CEO
+61 411 650 445