3 FIRST IN IRELAND TO DEPLOY BEBO OPEN MOBILE MESSAGING AND VIDEO TOOLKITS
Announcement posted by Bebo 31 Mar 2009
Bebo takes full advantage of 3’s leading high speed network
Ireland’s fastest growing mobile network, 3, has become the first Bebo Open Mobile Partner in Ireland, launching the Bebo Open Mobile Messaging and Media toolkit, allowing customers to connect directly to friends by text and watch free video content on Bebo from their 3 mobile.
Launched in February, Bebo Open Mobile is a global programme for mobile operators, handset manufacturers and mobile software developers. The initiative offers a suite of tools to support the delivery of the Bebo social networking experience to mobile users and has achieved considerable industry adoption.
“The user response to Bebo messaging on 3 has validated the appeal of Bebo messaging as a two-way channel to connect Bebo users with the friends and content they care about,” said Sean Kane, Global Head of Mobile, Bebo. “We’re also breaking new ground with video. In order to reach its potential video on mobile needs to be a social experience – Bebo Open Mobile Video finally connects friends and content.
Elaine Carey, Sales Director of 3, stated: “At launch, 3 will be the only mobile operator in Ireland that offers this full Bebo content social networking experience. Innovation and value is what we at 3 strive for and the speed at which people are subscribing to Bebo applications shows it’s also exactly what our customers demand.”
Specifically, today Bebo is announcing the availability to all 3 customers of:
-Bebo Open Mobile Internet: 3 and Bebo have launched a 3 version of the Bebo mobile Internet platform with 3 navigation, support for direct promotions and a range of customized features
-Bebo Open Mobile Messaging: 3 is the first operator to deploy the Bebo Open Mobile Messaging tools in Ireland. 3 customers can receive Bebo SMS alerts and updates on their mobile phones through the 51231 short code, as well as upload photos to Bebo through the 53231 short code. Additionally, 3 customers can update their Bebo profiles, add photos to their gallery, give virtual gifts and interact with friends through the short code
-Bebo Open Mobile Video: 3 will be the first operator to deploy Bebo Open Mobile Video in Ireland. This newly announced program will allow 3 customers to enjoy video content on their mobile and share content with friends on Bebo.
Bebo forms part of the AOL People Networks collection of community platforms. People Networks is focused on opening up the Internet and improving people’s lives by connecting them with everyone and everything they care about. It does this through a web-based experience on Bebo.com, through desktop clients and mobile devices. At the heart of People Networks is the Lifestream, a real-time, platform for aggregating and distributing social feeds across mediums. Bebo remains the most popular social networking site in Ireland.
People Networks expects to make further announcements regarding Bebo Open Mobile partners and initiatives throughout 2009.
- Ends –
Notes to Editors:
For more information see three.ie.
About 3:
• 3, which launched on the Irish mobile services market in 2005, operates one of Ireland's 3G mobile phone licenses under the '3' brand. With over 19 million customers worldwide, 3 is Europe's leading 3G operator and was the first to offer 3G services to European customers.
• 3 is Ireland’s fastest growing mobile network with over 350,000 customers.
• 3 is now the leading provider of mobile broadband services in Ireland, with 130,000 high speed mobile broadband subscribers.
• 3 was recently appointed to roll-out the country’s National Broadband Scheme connecting rural areas of Ireland with high speed mobile broadband.
• 3 has invested €530 million to date in building the Irish network
• 3 has opened 21 of its own retail stores in Ireland, called 3Stores.
• 3 is the only operator offering a pre-paid mobile broadband service in Ireland.
• 3 is 100 per cent owned by Hutchison Whampoa Group which also holds 3G licenses in Australia, Austria, Denmark, Hong Kong, Israel, Italy, Macau, Norway, Sweden and the UK.
For further information:
Eoin Hahessy/ Sarah Kelly
O’Herlihy Communciations
Tel: + 353- (0)1 – 6602744
Email: skelly@ohcpr.ie
About Bebo:
Bebo is your life online. It is a social experience the helps you discover what's going on with your world and helps the world discover what’s going on with you. Bebo has more than 23 million** unique visitors worldwide and on the days that they use Bebo, they spend an average of 23 minutes* on the site.
Bebo forms part of the AOL People Networks business unit which combines Bebo, the AIM (excluding AIM Mail) and ICQ personal communications networks, widget technology company Goowy Media, social search and answer service Yedda, social aggregation service Socialthing! and Userplane. People Networks' collection of community platforms reaches 89 million** unduplicated users worldwide. Bebo is a wholly owned subsidiary of AOL LLC, a majority-owned subsidiary of Time Warner Inc.
Source for metrics data in this release:
* ComScore Media Metrix, February 2009
** Custom AOL-defined People Networks report, based on comScore Media Metrix Audience Duplication report (February 2009)
For further information:
Sarah Gavin
VP Communications
AOL People Networks
Tel: +44 (0)20 7291 4903
Email: sarah@beboinc.com
Alex Brown
AOL People Networks, Bebo
Corporate Communications
Tel: +44 (0)20 7291 4918
Email: alex@beboinc.com
Chris Savarese
AOL People Networks
Corporate Communications
Tel: 212-206-4589
Email: chris.savarese@corp.aol.com
Launched in February, Bebo Open Mobile is a global programme for mobile operators, handset manufacturers and mobile software developers. The initiative offers a suite of tools to support the delivery of the Bebo social networking experience to mobile users and has achieved considerable industry adoption.
“The user response to Bebo messaging on 3 has validated the appeal of Bebo messaging as a two-way channel to connect Bebo users with the friends and content they care about,” said Sean Kane, Global Head of Mobile, Bebo. “We’re also breaking new ground with video. In order to reach its potential video on mobile needs to be a social experience – Bebo Open Mobile Video finally connects friends and content.
Elaine Carey, Sales Director of 3, stated: “At launch, 3 will be the only mobile operator in Ireland that offers this full Bebo content social networking experience. Innovation and value is what we at 3 strive for and the speed at which people are subscribing to Bebo applications shows it’s also exactly what our customers demand.”
Specifically, today Bebo is announcing the availability to all 3 customers of:
-Bebo Open Mobile Internet: 3 and Bebo have launched a 3 version of the Bebo mobile Internet platform with 3 navigation, support for direct promotions and a range of customized features
-Bebo Open Mobile Messaging: 3 is the first operator to deploy the Bebo Open Mobile Messaging tools in Ireland. 3 customers can receive Bebo SMS alerts and updates on their mobile phones through the 51231 short code, as well as upload photos to Bebo through the 53231 short code. Additionally, 3 customers can update their Bebo profiles, add photos to their gallery, give virtual gifts and interact with friends through the short code
-Bebo Open Mobile Video: 3 will be the first operator to deploy Bebo Open Mobile Video in Ireland. This newly announced program will allow 3 customers to enjoy video content on their mobile and share content with friends on Bebo.
Bebo forms part of the AOL People Networks collection of community platforms. People Networks is focused on opening up the Internet and improving people’s lives by connecting them with everyone and everything they care about. It does this through a web-based experience on Bebo.com, through desktop clients and mobile devices. At the heart of People Networks is the Lifestream, a real-time, platform for aggregating and distributing social feeds across mediums. Bebo remains the most popular social networking site in Ireland.
People Networks expects to make further announcements regarding Bebo Open Mobile partners and initiatives throughout 2009.
- Ends –
Notes to Editors:
For more information see three.ie.
About 3:
• 3, which launched on the Irish mobile services market in 2005, operates one of Ireland's 3G mobile phone licenses under the '3' brand. With over 19 million customers worldwide, 3 is Europe's leading 3G operator and was the first to offer 3G services to European customers.
• 3 is Ireland’s fastest growing mobile network with over 350,000 customers.
• 3 is now the leading provider of mobile broadband services in Ireland, with 130,000 high speed mobile broadband subscribers.
• 3 was recently appointed to roll-out the country’s National Broadband Scheme connecting rural areas of Ireland with high speed mobile broadband.
• 3 has invested €530 million to date in building the Irish network
• 3 has opened 21 of its own retail stores in Ireland, called 3Stores.
• 3 is the only operator offering a pre-paid mobile broadband service in Ireland.
• 3 is 100 per cent owned by Hutchison Whampoa Group which also holds 3G licenses in Australia, Austria, Denmark, Hong Kong, Israel, Italy, Macau, Norway, Sweden and the UK.
For further information:
Eoin Hahessy/ Sarah Kelly
O’Herlihy Communciations
Tel: + 353- (0)1 – 6602744
Email: skelly@ohcpr.ie
About Bebo:
Bebo is your life online. It is a social experience the helps you discover what's going on with your world and helps the world discover what’s going on with you. Bebo has more than 23 million** unique visitors worldwide and on the days that they use Bebo, they spend an average of 23 minutes* on the site.
Bebo forms part of the AOL People Networks business unit which combines Bebo, the AIM (excluding AIM Mail) and ICQ personal communications networks, widget technology company Goowy Media, social search and answer service Yedda, social aggregation service Socialthing! and Userplane. People Networks' collection of community platforms reaches 89 million** unduplicated users worldwide. Bebo is a wholly owned subsidiary of AOL LLC, a majority-owned subsidiary of Time Warner Inc.
Source for metrics data in this release:
* ComScore Media Metrix, February 2009
** Custom AOL-defined People Networks report, based on comScore Media Metrix Audience Duplication report (February 2009)
For further information:
Sarah Gavin
VP Communications
AOL People Networks
Tel: +44 (0)20 7291 4903
Email: sarah@beboinc.com
Alex Brown
AOL People Networks, Bebo
Corporate Communications
Tel: +44 (0)20 7291 4918
Email: alex@beboinc.com
Chris Savarese
AOL People Networks
Corporate Communications
Tel: 212-206-4589
Email: chris.savarese@corp.aol.com