Rick Hart Outlet Partners With Distl For Bold New Rebrand

Perth, WA -September 05, 2025 - Rick Hart Outlet, a trusted name in Western Australian retail for nearly 50 years, has launched a full-scale rebrand that repositions the business as a premium destination for kitchen and laundry appliances.

Previously perceived primarily as a clearance outlet, Rick Hart Outlet partnered with Distl, one of Perth's top branding agency, to refresh its identity, highlight its heritage, and showcase its unique selling points. The transformation includes a new logo, tagline, and creative direction, supported by a brand strategy designed to resonate with modern consumers.

"Our strategic insight was clear: we needed to own the position of being kitchen and laundry specialists who are genuinely delightful to deal with," said Kate Wright, Senior Brand Strategist at Distl. "Usually, consumers would need to compromise on either clearance prices or reputable tailored advice. Rick Hart Outlet is the one brand that offers both."

A Modern Identity with Heritage at Heart

The rebrand features bold, contemporary typography paired with a meaningful heart brand mark - a nod to the Hart family legacy and a symbol of the brand's approachable, human service. The new tagline, "Best Advice. Better Deals.", encapsulates the balance of competitive pricing and expert guidance that sets Rick Hart Outlet apart.

Perth Senior Graphic Designer Katja Lambert led the creative development:

"We explored three vibrant concepts, but one immediately resonated with the Hart family. It captured their vision of a youthful, bold, and modern retail experience that customers could connect with."

Beyond Logo: A Retail Brand Experience

The rebrand rollout extends across every customer touchpoint, including store signage, point-of-sale materials, press advertising, vehicle wraps, and digital assets. Each application reinforces the message that Rick Hart Outlet is no ordinary clearance outlet, but a retailer that combines trusted advice with unbeatable value.

A Brand Positioned for Growth

With new stores planned and strong online growth opportunities, the refreshed identity positions Rick Hart Outlet for long-term expansion. The brand now tells the authentic story of a WA family business that has consistently delivered value, quality, and service for nearly five decades.

"Rick Hart Outlet now has a brand identity that matches its ambitions," said Sarah Tobias, Senior Brand Account Manager at Distl. "It's a brand ready for growth in a competitive market where everyone else looks the same."

About Rick Hart Outlet

Rick Hart Outlet is a Western Australian retailer specialising in kitchen and laundry appliances from leading brands. With nearly 50 years of heritage, the business is committed to offering the best deals alongside expert advice. Rick Hart Outlet is part of The Hart Group, which also operates premium appliance retailer Hart & Co.

About Distl

Distl is a Perth-based branding and digital marketing agency helping businesses sharpen their brand identity, marketing strategies, and digital presence. With a team of strategists, designers, and marketers, Distl creates bold, effective brands that drive growth.

Media Contact:
Jack Headford - Distl Digital Marketing Agency Perth
Phone: (08) 9381 4441
Email: hello@distl.com.au
Website: www.distl.com.au

Address: 3/73 Troy Terrace Jolimont WA