EcoTools Makes Sustainable Affordable

Media Release - September 2025: Spring is the season for a fresh start, and that includes your beauty tools. Experts recommend replacing well-loved makeup brushes every 6-12 months to avoid product build-up, bacteria, and uneven application. This spring, Australians can refresh their kits sustainably and affordably with EcoTools, the world's leading eco-friendly beauty tool brand, available at Coles supermarkets nationwide.

EcoTools makes it easy to upgrade worn-out brushes for professional-quality, cruelty-free, and vegan alternatives while doing your weekly grocery shop, their Core Five Set is just $38, making each brush just $7.60 each.

For over 15 years, EcoTools has been at the forefront of the sustainable beauty movement, crafting brushes and sponges with renewable bamboo handles, recycled materials, and 100% cruelty-free synthetic bristles. Designed to deliver flawless results without compromising the planet, EcoTools combines innovation, affordability, and eco-consciousness in every tool.

Spring-Ready Beauty Essentials at Coles:

The Core Five Set - RRP $38 ($7.60 each brush) - Coles Down Down price $25 ($5 each brush): The EcoTools Core Five Set includes four essential makeup brushes and a fresh perfecting sponge made with plant-based materials, designed to cover every step of your routine from base to eye. With a Diffuse Shadow Brush, Tapered Powder Brush, Rounded Cheek Brush, Flat Liner Brush, and beauty sponge, this set makes it easy to create a flawless, glowing look. 

Classic Foundation Brush - RRP $14 - Coles Down Down Price $10: The EcoTools Classic Foundation Brush features flat, dense bristles that provide smooth, streak-free coverage with liquid or cream foundations, creating a flawless base while also covering under-eye circles and imperfections. Made with cruelty-free bristles and recycled materials, this eco-friendly brush evenly applies foundation or powder for professional-quality results.

Enhancing Eye Set - RRP $15 - Coles Down Down Price $10.50: The EcoTools Enhancing Eye Set features four brush heads designed to shade, define, blend, and smudge for effortless day-to-night eye looks. With soft tapered bristles, an angled liner, and blending and smudging ends, this versatile set makes it easy to create precise, seamless eye makeup.

Skin Perfecting Brush - RRP $18 - Coles Down Down Price $13.50: The EcoTools Skin Perfecting Brush is designed with domed, angled bristles to blur imperfections and create an airbrushed, flawless base. Specially made for BB and CC creams, its angled design ensures smooth application—even in hard-to-reach areas like the corners of the eyes and nose.

Powder Puff Duo - RRP $20 - Coles Down Down Price $14: The EcoTools Powder Puff Duo includes two different sized puffs for setting, baking, and mattifying with precision and control. Featuring a handy finger band for grip, the full-size puff is ideal for larger areas like the forehead and t-zone, while the mini puff is perfect for under the eyes and smaller areas.

Full Powder Brush - RRP $20 - Coles Down Down Price $14: The EcoTools Full Powder Brush features a large, dense, ultra-soft head that evenly distributes and blends powders for a smooth, everyday matte look. Handcrafted with 70,000 bristles, it provides full coverage with streak-free application and works beautifully with both loose and pressed powders.

All EcoTools Brushes are:

• Handcrafted with eco-friendly materials and lightweight bamboo handles
• Made with synthetic Taklon bristles and sleek aluminum ferrules
• 100% Cruelty-Free and Vegan
• Never tested on animals

EcoTools - Clean Beauty. Clean Planet.

Available now in-store and online at Coles.

PR Contact: Lisa Solomons | E: lisa@360pr.com.au | M: 0416 175 518