Get Set For Style That Holds

As the hair gel category enjoys a bold comeback, Eco Style is leading the charge with a powerful blend of hold, hydration and hair-loving ingredients. Just in time for the seasonal shift, Eco Style's Professional Styling Gel has launched into Priceline stores nationally - offering Australian shoppers access to one of the world's most popular styling gels for the very first time in-store.

With a recent surge in popularity thanks to sleek buns, sculpted edges, and curly styles going viral on social media, hair gels are back at the top of the beauty shelf. The demand for versatile, nourishing styling products that actually hold has never been higher, and Eco Style delivers on every front.

Formulated for all hair types and textures, Eco Style gels give maximum hold without the crunch, flakes, or dryness. Each formula is free from parabens, sulfates, alcohol and includes scalp-friendly ingredients for a nutrient-rich finish.

MEET THE ECO STYLE RANGE

The Eco Style range includes four standout formulas designed to elevate every hair type and styling routine:

Black Castor & Flaxseed Oil Styling Gel - RRP $13.99: Strengthen, hold and shine with a blend of super antioxidants and fatty acids formulated to restore moisture while promoting a healthy scalp. Black Castor &  Flaxseed Oil styling gel provides superior hold, long-lasting shine and lightweight hold for an effortless style.

Argan Oil Styling Gel - RRP $13.99: Condition and revitalise your hair with Argan Oil styling gel. Formulated with natural argan oil to provide nourishment, control frizz and add shine throughout the day, Argan Oil gel provides lightweight hold and flexibility to achieve your desired style.

Olive Oil Styling Gel - RRP $13.99: Olive Oil gel is a staple in our line of hair gel products that'll leave your hair moisturised and healthy with superior hold. Made with natural olive oil to add shine and lock in moisture from root to end, Olive Oil gel is weightless in texture, allowing maximum flexibility to achieve your desired style.

Curl & Wave Styling Gel - RRP $13.99: For the ones who like things curly. Curl & Wave gel is ideal for curly and wavy hair textures. Define and moisturise your locks with our high-nutrient and botanically infused lightweight styling gel. With an unbeatable level 10 hold and formulas designed to work beautifully with other styling products, it's the go-to gel for hair that holds and shines.

Eco Style is available now at Priceline stores nationwide and online.

For further information, image or product requests - please contact: Lisa Solomons | 360PR | M: 0416175518 | E: lisa@360pr.com.au