Good Men Helping Good Men - The Movement Redefining Masculinity Launches a New App
Announcement posted by Markson Sparks! 03 Oct 2025
Sydney, NSW 2 October 2025 -In a world where many men silently battle isolation, unfulfillment, and outdated expectations, one movement is meeting them with truth, compassion, and purpose.
Good Men Helping Good Men (GMHGM), founded by leadership coach and speaker Ian Williams, has today launched the GMHGM App, a free digital companion designed to support men on their journey toward deeper fulfilment, emotional honesty, and mental strength.
"There's a silent crisis affecting men," said Ian. "Yes, suicide rates are devastating. But more broadly, men are suffering in silence. It's impacting their families, their workplaces, and society. We've built a framework to help them understand what's going on inside and reconnect with who they really are."
Mental Health Month Launch
Timed to coincide with October Mental Health Month and culminating on World Mental Health Day (October 10) the app is now available to download for free. Based on GMHGM's signature framework, the app takes users through 20 key questions to produce a Fulfilment Score across five areas:
- Health & Fitness
- Internal Work
- Love & Relationships
- Social Connections
- Work & Life Flow
A New Kind of Support System
With millions of men reached on social media and 500+ workshop participants to date, GMHGM is more than a movement, it's a brotherhood. From immersive retreats to local workshops, GMHGM challenges the "tough guy" myth and offers an alternative rooted in emotional integrity, real connection, and shared stories.
The app brings this experience into your pocket, offering an interactive, accessible way for men to check in, reflect and take meaningful steps toward growth.
"We're not trying to be another motivational hype platform," Ian explains. "This is about honesty, ownership and building a better way forward ... together."
More Than Just an App
GMHGM is grounded in the belief that "unfulfillment is the silent epidemic" facing men today. It offers a unique, multi-pillar approach that goes beyond mental health awareness to create a scalable solution for long-term growth.
"This work is personal," Ian says. "My cousin Stephen took his own life when I was 18. I truly believe that if he had access to these tools and this kind of community, he'd still be here today. I've dedicated my life's work and my own money, to bring this to life without any financial support, because I believe the cost of doing nothing is far greater."
LEARN MORE
Visit www.gmhgm.com or check out our media pack link below to learn more about the App :-
TO INTERVIEW IAN WILLIAMS OF GMHGM email Marta@marksonsparks.com or call Marta Wiacek on 0409 291 785, or email Max@marksonsparks.com or call Max Markson on 0412 501 601.
ABOUT GOOD MEN HELPING GOOD MEN
Founded in 2024, GMHGM is a growing community, coaching practice and educational platform that exists to help men break cycles of disconnection and find real fulfilment. Through retreats, workshops and digital tools, GMHGM helps men drop the mask, speak their truth and live with purpose.
While GMHGM begins with men, the vision is broader: to help create a culture where men and women work in symbiosis not separation. By doing the inner work and embracing vulnerability, we can build stronger families, safer communities, and a more connected society.