Celebrate National Brow Day with 1000HOUR - Australia’s #1 DIY Brow Brand

October 2 marks National Brow Day, a global celebration of bold and beautiful brows. To mark the occasion, 1000HOUR®, Australia's #1 DIY brow brand, is introducing the importance of a complete at-home "DIY brow wardrobe." Rather than relying on a single product, the brand demonstrates how layering colour, definition, shape, and hold creates flawless arches - all for less than the cost of one professional salon visit.

With more than 30 years of experience, 1000HOUR® continues to provide Australians with professional-quality results that are quick, affordable, and achievable from home.

Celebrating National Brow Day

For National Brow Day, 1000HOUR® encourages Australians to celebrate by embracing a complete five-step routine and showcasing their results. From bold and defined brows to soft and natural finishes, the brand invites beauty lovers to share their looks online and join the global brow conversation.

By offering an entire routine for less than the price of a single salon appointment, 1000HOUR® proves that professional results can be accessible and affordable.

On Thursday, 2nd of October, 1000HOUR will hold a $10 SITEWIDE SALE - Only for 24 Hours (excludes bundles, electrical tools, Brow Cushion Duo & Lash & Brow Tint Kit).

The Complete 5-Step DIY Brow Routine

Step 1: Dye or Tint for Colour

The iconic 1000HOUR® Lash & Brow Dye Kit (RRP $19.99) provides up to six weeks of rich colour, enhancing brows instantly. For a fuller look opt for the 1000HOUR® Lash & Brow Tint Kit (RRP $24.99), which is a semi-permanent tint that also stains the skin.

Step 2: Prep

1000HOUR® Lash & Brow Serum (RRP $19.99): Nourishes and conditions brows, strengthening hair from the root for healthier, fuller-looking arches. Perfect to use daily to prime and protect before styling.

Step 3: Shape

1000HOUR® Microblading Pen (RRP $11.99): Delivers ultra-fine, hair-like strokes to mimic natural brow hairs. Ideal for shaping and defining sparse areas, this easy-to-use pen creates a natural yet polished finish.

Step 4: Fill or Highlight

1000HOUR® Micro Brow Pencil (RRP $11.99): Enhances fullness with precision, filling in gaps for natural definition. Featuring a soft, blendable formula and a spoolie brush, it ensures a flawless, long-lasting brow look.

Step 5: Set and Hold

1000HOUR® Brow Styling Wax (RRP $14.99): Tames and set brows, adding structure for a polished look. Achieve flawless arches or lifted fluffy brows that last all day. Available in clear or tinted options to suit your look.

This five-step routine forms a complete DIY brow wardrobe, delivering everything needed for polished brows at home. Trusted by Australians for over three decades, 1000HOUR® continues to deliver affordable DIY solutions that make everyday beauty simple and achievable.

About 1000HOUR®

Proudly Australian-owned, 1000HOUR® has been providing professional-quality at-home beauty solutions for more than 30 years. Best known for its iconic Lash & Brow Dye Kits, the brand now offers a complete range of DIY brow, lash, and beauty essentials available nationally through leading retailers.

The 1000HOUR® complete brow wardrobe is available now at Priceline, Chemist Warehouse, Woolworths, Coles, Big W, and online at 1000hour.com.au.

 PR Contact: Lisa Solomons | 360PR | e: lisa@360pr.com.au | m: 0416 175 518