Webciety: the Internet homes in on CeBIT Australia 2009

SYDNEY, Australia – 15 April 2009: Webciety, a vibrant and informative multimedia display of the power and potential of the Internet for today’s working and social worlds, will bring the Internet home to CeBIT Australia 2009 in Sydney next month after proving to be one of the smash hits at this year’s CeBIT show in Hannover, Germany.

CeBIT Australia’s Webciety pavilion put the spotlight on today's Web-based society, featuring mobile Internet, wikis, communities, blogs, microblogs and other interactive Internet services which are making our lives increasingly digital.

The concept behind the Webciety Area is to show the Internet at work by using the tools of the Internet itself – essentially creating a "walk-through" Internet.

Companies exhibiting at Webciety will not have conventional booths, but rather "home bases" which will serve as digital staging zones for content using sound, images, video, light and color.

High above everyone's heads will hang a structure composed of a network of light beams - symbolizing the Internet - which can take on any color. Individual projection screens are located at the nodes of this network structure.

The Webciety program will run from 11am until 5pm each day of CeBIT Australia 2009 and cover such exciting topics as:

• What's this Twitter thing?

• Getting online with your mobile

• The future of e-commerce

• Building an online business in tough times

• Start your own online TV station 

• What is "Cloud Computing"? 

“Webciety at CeBIT Hannover was a simply amazing, an impressive display by all the major players in the web industry worldwide of just how fundamental the internet is to all areas of society today,” the managing director of CeBIT Australia’s organiser, Hannover Fairs Australia, Ms Jackie Taranto, said.

“From social blogging to cloud computing to e-marketing to digital content, the web’s potential has never been shown so vividly and starkly, and we aim to bring that same flavour to our event in Sydney.

“It’s also oriented to how companies can do business on the Web. With 'cloud computing', for example, data and applications are stored on the Internet rather than on the user's local system. This makes it possible to access data and use software from any number of devices via the Internet, including on-the-go.”

12 Partners have been selected to participate in Webciety 2009, including such companies as: on-demand accounting specialist Saasu.com; Hiive Systems, a provider of on-demand software for services business; innovative video moderation specialist ModSite; amd website content manager SiteFlex.

Webciety’s daily program will also include regular presentations by some of the leading exponents and practitioners of Web-based business techniques from Australia and around the world, including:

• Geoff McQueen - Managing Director, Hiive Systems

• Dr Steven Zielke - Director, Modsite

• Mark Kofahl - Director of Siteflex

• Kim Heras - Editor & Writer from Technation

More information on Webciety at CeBIT Australia 2009 can be found at www.webciety.com.au

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CeBIT Australia is the largest business technology exhibition and conference event in the region. CeBIT Australia 2009 will be held from May 12-14 2009 at the Sydney Convention and Exhibition Centre at Darling Harbour. For more information on CeBIT Australia, please visit www.cebit.com.au.

CeBIT Australia is organised by Hannover Fairs Australia, a wholly-owned subsidiary of the global trade group company Deutsche Messe AG. Hannover Fairs Australia also assists Australian companies in attending other international events organised by Deutsche Messe AG across the world. For information about other please visit www.hannoverfairs.com.au.