PROVOKE Launches New Hair Gloss Range

PROVOKE, the results-driven haircare brand trusted by generations of Aussie blondes and greys, is transforming shine with the launch of its Hair Gloss Range. In a consumer trial, 83% of women agreed their hair looked glossier, smoother, and healthier in just two weeks*.

"As hair ages, structural changes to the cuticle and cortex reduce its ability to reflect light, resulting in diminished shine, this is particularly evident in blonde and grey hair," explains Rita Sellars, Cosmetic Chemist and Formulator at PH Factor.

"The PROVOKE Hair Gloss Range incorporates advanced ProShine particles, which form a uniform glossing layer on the hair fibre to enhance light reflection and amplify colour vibrancy. In addition, SymHair® Thermo Technology provides a protective barrier against thermal, environmental, and humidity-related stressors. This combination represents a significant advancement in maintaining both the optical brilliance and overall health of natural hair," said Rita.

Dubbed "lip gloss for your hair," the PROVOKE Hair Gloss collection delivers instant, high-shine results without stickiness. The trio is designed to enhance every hair colour, from natural greys to bright blondes.

 The PROVOKE Hair Gloss Range

Hair Gloss Shampoo RRP $17.99 - Clear glossing shampoo with ProShine Particles that smooths strands and transforms dull hair into radiant, light-reflective shine.

Hair Gloss Conditioner RRP $17.99 - Rich conditioner that locks in moisture while coating each strand in a reflective gloss finish for long-lasting sleekness.

Hair Gloss Wonder Spray RRP $21.99 - Lightweight spray with SymHair® Thermo Technology that protects against frizz, humidity, and heat up to 230°C, while preventing colour fade.

As the original purple shampoo brand in Australia, PROVOKE has been trusted by generations of blondes and greys to deliver salon-inspired results at home. Backed by decades of expertise, the brand continues to evolve with innovative new formulas that enhance natural colour while respecting the health of your hair.

With PROVOKE, colour stays vibrant for longer, extending the time between costly salon appointments and giving women greater control over their colour maintenance routines. And for those embracing their natural greys, PROVOKE provides the confidence to go silver with pride. By gently enhancing natural tones, the range keeps grey hair luminous, healthy-looking, and effortlessly elegant.

PROVOKE Hair Gloss - where science meets shine for hair that deserves to glow - Available now at Priceline instore and online.

PR Contact: Lisa Solomons | 360PR | E: lisa@360pr.com.au | M: 0416175518