Sophoss new program offers partners strong growth potential in unstable climate

IT security and control firm Sophos today announced the launch of its new Sophos partner program, a global effort which now offers a wealth of new benefits such as a two-tier margin structure, enhanced vendor support, as well as new deal registration and margin protection initiatives. In contrast to many vendors who continue to make cut backs within their channel, Sophos’s program has been designed specifically to deliver business growth for dedicated partners, strengthening their position in the market.

Sophos worked with partners from around the globe and internal channel specialists when developing the program to ensure it delivered the right incentives, protection, training and support.

Commenting on the new program, Zoe Nicholson, Sophos channel sales manager for Australia and New Zealand, said, "Resellers are currently operating in a tough market and Sophos has chosen to invest in its channel partners with this new partner program to ensure they are able to continue to achieve great results.

"The program reaffirms Sophos’s commitment to the channel and its ongoing investment and commitment to its partners, by providing them with continued support and outstanding value. We highly value the market expertise and drive that our partners bring and the program has been designed to further motivate and enable the channel to grow revenue.

"Sophos has always believed in rewarding its partners based on the value they bring to the business, not just on licence volume. The new program will streamline the online selling process and introduce a formal recognition process for partners who achieve high levels of customer satisfaction and develop specialisations in specific areas."

All partners will also benefit from margin protection through online and automated registration of net new sales opportunities, guaranteeing immediate entitlement to the maximum margin level as well as offering compensation if a deal is procured by another Sophos partner.

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Zoe Nicholson is available for media comment, please contact Blackie McDonald to set up an interview time.

Sophos's press contacts at Blackie McDonald are:

Alison Sperring and Rachel Love (sophos@bmcd.com.au)

+61.2.8907.4900 (tel)

+61.449 855 268 (mob)

+61.2.8907.4999 (fax)