Homepage 360PR newsroom

1000HOUR® Expands Range in Big W with New Lash & Brow Essentials

Announcement posted by 360PR 28 Oct 2025

Iconic Australian beauty brand 1000HOUR®, known for delivering salon-quality beauty solutions at home for more than 30 years, is expanding its footprint at Big W with the launch of three new must-have products.

Available now in-store and online, the expansion includes:

1000HOUR® Lash & Brow Dye Kit - Light Brown/Honey - $20.00

1000HOUR® Lash & Brow Dye Kit - Medium Brown - $20.00

1000HOUR® Brow Styling Wax - Clear - $15.00

With these new additions, Big W shoppers can now access an even wider range of 1000HOUR®'s best-selling DIY lash and brow solutions, designed to empower Australians to achieve professional results at home - easily, affordably, and with confidence.

Jules Robinson, 1000HOUR® Ambassador and also a proud Big W Ambassador said, "1000HOUR has been a go-to for Aussie women for decades, and I love that more shades and brow solutions are now available at Big W. Whether you're looking to refresh your colour or style your brows to perfection, these products make it simple to achieve a polished look from home."

The new Lash & Brow Dye Kits expand 1000HOUR®'s colour offering, catering to more hair tones with natural-looking, long-lasting results that last up to six weeks.

Meanwhile, the new Brow Styling Wax in Clear helps keep brows in place all day with a lightweight, non-sticky formula that enhances shape without residue.

Jules adds, "I'm a huge believer in products that are practical, affordable, and actually work - and that's exactly what 1000HOUR delivers. Having these new additions at Big W makes it easier than ever for women to feel confident in their own skin."

With this expansion, Big W continues to strengthen its beauty offering, providing customers with trusted, affordable products that deliver real results.

About 1000HOUR®

Proudly Australian-owned, 1000HOUR® has been providing professional-quality at-home beauty solutions for more than 30 years. Best known for its iconic Lash & Brow Dye Kits, the brand now offers a complete range of DIY brow, lash, and beauty essentials available nationally through leading retailers.

The new 1000HOUR® Lash & Brow Dye Kits and Brow Styling Wax are available now at Big W stores nationally and online at www.bigw.com.au.

PR Contact: Lisa Solomons | 360PR | e: lisa@360pr.com.au | m: 0416 175 518