Pet Insurance Australia Launches a Flexible and Fuss-Free Policy

Australia - Pet Insurance Australia (PIA) today unveiled a ground-breaking pet insurance policy that puts flexibility and simplicity first.

Built from feedback from pet parents nationwide, the policy is crafted to help meet the unique needs of pet households, offering one flexible coverage option — Select & Protect — paired with a seamless claims experience.

"Pet owners told us they wanted choice, transparency, and ease," says Ali Osmani, Founder and Owner of Pet Insurance Australia. "We listened, and created a product that is flexible and fuss-free, allowing families to focus more on their pets, and less on  paperwork."

The policy, Select & Protect, will allow pet parents to build their coverage from the options available based on their needs, including the Booster Care add-on that covers eligible veterinary expenses towards specified dental conditions, behavioural treatments and more holistic care. There is also the option to add Routine Care, a non-insurance benefit to assist with everyday expenses like vaccinations. 

"We've also removed those pesky sub-limits," Osmani says. 

Key Features Pet Owners Asked For—and PIA Delivered
 

• Increased Flexibility - Choose your ideal combination of annual benefit limit ($15,000, $25,000 $ or $35,000), benefit percentage (70%, 80% or 90%), and excess ($0, $100, $300 or $600) to match your budget and needs. $600 annual excess is not available with 70% benefit percentage.
  
   
• One of the Highest Limits on the Market -Annual benefit limit of up to $35,000 to help cover unexpected veterinary costs. Pet owners can now choose their annual benefit limit from $15,000, $25,000 $ or $35,000.
  
   
• No Sub-Limits - A clear, straightforward design with no hidden caps or surprises.
  
   
• Optional Holistic Benefits - Pet owners can choose to add Routine Care (non-insurance benefit) for preventative treatments and everyday costs or Booster Care for specified dental conditions, physical therapies, and behavioural treatments. These benefit limits are in addition to your annual benefit limit.
  
   
• Manage Out-of-Pocket Costs - Set your annual excess to help manage your premium.
  
   
• Seamless GapOnly® Claims11 - Over 1,000 participating vets can process eligible claims in under 10 minutes, allowing customers to pay only the gap at discharge.
  
   
• MyPetPass® 5 Access - Complimentary 24/7 Live Vet 10 consultations and discounts at pet-focused retailers.
  
   

"This policy empowers pet owners to choose the cover that truly fits their needs," Osmani says. "We're proud to offer one of the market's most clear and comprehensive policies, helping families get the most out of their pet insurance."

A Policy Designed with Modern Pet Parents in mind
 

Founded in 2008 out of a genuine love for pets and their veterinary needs, Pet Insurance Australia has since helped protect more than 150,000+ Australian cats and dogs. 

"Pet Insurance Australia (PIA) is a trusted leader in pet insurance, backed by more than 30 years of experience in the Australian pet industry," Osmani says. "As a proud family-owned Australian business, we understand the unique needs of dog and cat owners and the important role pets play in everyday life. Our passion is protecting furry family members with comprehensive, flexible cover. A commitment that truly sets PIA apart."

Osmani says the policy reflects a shared vision of responsible, stress-free pet ownership.

"At Pet Insurance Australia, we focus solely on pet insurance and are industry experts who have built an award-winning brand. Whether it's an energetic puppy, a more senior cat, or a family of rescues, no two pets—or pet budgets—are the same. This policy empowers families to select the protection that suits their needs and provides greater peace of mind with no hidden sub-limits or surprise exclusions."

For more information - www.petinsuranceaustralia.com.au

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5- T&Cs Apply. MyPetPass® is a rewards programme provided by PetSure (Australia) Pty Ltd ABN 95 075 949 923 (PetSure). Available to holders of active policies. myPetPass® perks are provided by PetSure and third-party suppliers and also subject to these third-party suppliers' terms and conditions. myPetPass® perks may be amended or withdrawn any time without notice. PetSure does not guarantee that any particular third-party providers will continue to participate in myPetPass® through the offer or provision of perks, or that the myPetPass® rewards programme or any myPetPass® perks or features of myPetPass® will continue to be available. Full Terms & Conditions available at mypetpass.com.au/terms.

10 - Live Vet Support is a service provided by PetSure that gives you 24/7 access to general veterinary telehealth advice for your insured pet(s) via online video or chat, via the Customer Portals owned and operated by PetSure. Access to Live Vet Support consultations subject to the Customer Portal terms of use. 

11 - Available at participating vets, find your nearest GapOnly® Vet at gaponly.com.au. The gap is the difference between the vet's invoice and the eligible claim benefit under your pet insurance policy. GapOnly® is a trademark owned by PetSure (Australia) Pty Ltd ABN 95 075 949 923, AFSL 420183. GapOnly® is available on eligible claims at participating vets with a pet insurance policy from a GapOnly® pet insurance partner. 

Pet Insurance Australia policies entered into for the first time prior to 8 May 2023 and subsequent renewals of those policies are issued by The Hollard Insurance Company Pty Ltd ABN 78 090 584 473, AFSL 241436, arranged and administered by PetSure (Australia) Pty Ltd ABN 95 075 949 923, AFSL 420183 (PetSure) and promoted, distributed and arranged by PetSure's Authorised Representative (AR) Pet Insurance Australia Pty Ltd ABN 85 113 507 850, AR 326233 (PIA). Pet Insurance Australia policies entered into for the first time on or after 8 May 2023 and subsequent renewals of those policies are issued by PetSure and promoted, distributed and arranged by PetSure's AR, PIA. Any advice provided is general only and does not take into account your individual objectives, financial situation or needs. Please consider the Product Disclosure Statement (PDS) to ensure this product meets your needs before purchasing, or choosing to continue with the product. PDS and Target Market Determination available at petinsuranceaustralia.com.au.