Australian Sexual Health and Wellness Brand Sensuous Rolls-Out to Over 300 Superdrug Stores Across the UK

[London, United Kingdom and Gold Coast, Australia - 3rd November 2025] —Sensuous, the Australian-owned intimacy and wellness company transforming the sexual health category, is proud to announce its official roll-out in Superdrug UK, with its Edge product range now available in more than 300 stores nationwide as well as online.

This landmark partnership represents a major expansion for the Australian brand and highlights a global shift in how sexual wellness is being embraced as a vital pillar of overall wellbeing rather than a taboo topic, as vital to daily health and quality of life as diet, exercise, and sleep.

A New Era for Intimacy and Wellness in Mainstream Retail

Superdrug, one of the UK's largest and most influential health and beauty retailers, is known for curating innovative and evidence-backed wellbeing products. Sensuous is the first Australian sexual health and wellness brand to secure large-scale distribution across the retailer, reflecting strong consumer demand for accessible, stigma-free intimacy solutions.

The first Sensuous product now available in Superdrugs across the UK is the Edge Delay Gel for Him — A topical gel formulated to support men in delaying climax without numbing their sensitivity (RRP £18.40), resulting in an enhanced intimate experience for both him and his partner.

 

Edge is the #1 product in Sensuous' broader portfolio of formulations, all of which are designed using evidence-based ingredients to support and enhance intimacy, libido, sexual function, vitality, and relationship connection for both him and her.

"To see Sensuous on Superdrug shelves across the United Kingdom is not just a commercial milestone, it's a cultural one," says Ann Reidy, Co-Founder of Sensuous. 

"We are proud to represent Australian innovation on the world stage and to lead the global movement that recognises sexual wellness as a core part of overall human wellness. Superdrug's support confirms what we have always believed; that people deserve access to safe, science-led solutions to improve their intimacy, energy, connection, health and wellness without shame or stigma."

Modern Consumers Are Redefining Wellness 

Recent global studies have shown:

50% of men will experience sexual performance concerns at some stage in their lives

Consumers are actively seeking holistic solutions that address not only physical function but also relationship satisfaction and emotional connection
 

Sensuous is meeting this demand by merging wellness science with real human insight, positioning sexual health alongside diet, exercise, sleep, gut health, and mental wellbeing as a core pillar of everyday vitality.

About Sensuous

Sensuous is an Australian-owned sexual health and wellness brand dedicated to transforming intimacy through science-backed solutions. 

Founded to normalise sexual wellness as part of daily self-care and overall health and wellness, Sensuous is now available in major Australian and international retailers including Coles, Woolworths, Chemist Warehouse, Superdrug UK, and Amazon.

Every Sensuous product is Australian-formulated, Australian-made, and designed to help individuals and couples feel confident, energised, and deeply connected.

Sensuous is now available in over 300 Superdrug stores across the UK and at Superdrug.com.

 

Media Enquiries, Samples, or Interviews Available Upon Request. Please email us at info@sensuous.com.au.

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