Australian Intimate Skincare Brand Pioneers use of AI Tech from OpenAI
Announcement posted by Skin Federation 11 Nov 2025
Melbourne, Australia - November 11, 2025 - Skin Federation, a Melbourne-based intimate skincare company, today announced the launch of its AI Skin Advisor, making it one of the first Australian skincare brands to integrate OpenAI's newly released Agent Builder technology into its customer experience. The move positions Skin Federation at the forefront of AI adoption in Australia's rapidly evolving beauty and personal care sector.
Launched on October 6, 2025, OpenAI's Agent Builder enables businesses to create sophisticated AI agents without extensive coding—a capability Skin Federation has leveraged to build an intelligent advisor specifically designed to help customers navigate intimate skincare needs with confidence and precision.
Pioneering AI in Australian Skincare
While AI-powered skin analysis tools have gained traction globally among major beauty conglomerates, few Australian skincare companies—particularly in the intimate care segment—have announced adoption of OpenAI's latest Agent Builder platform. Skin Federation's early integration reflects the brand's commitment to combining scientific rigour with technological innovation to address a traditionally underserved market.
"We want skincare to feel less trial-and-error and more confident and backed by real data. Our AI Skin Advisor is a leap toward that," said PJ, Co-founder of Skin Federation. "By using OpenAI's Agent Builder, we're bringing advanced AI directly into everyday skincare—without losing the Australian-made ethos we hold dear."
The AI Skin Advisor is specifically designed to help customers identify the right products for their unique needs by analysing skin concerns, preferences, and product compatibility in real time. Unlike generic recommendation engines, the tool provides tailored guidance for sensitive intimate skin, aligning with Skin Federation's mission to deliver science-backed, confidence-boosting solutions for women of every race and age.
AI Meets Australian-Made Quality
Founded in 2019 and based in Melbourne, Skin Federation is fully Australian owned and operated, with a mission to combine science, transparency, and inclusivity in intimate skincare. Every formula is conceived, manufactured, and packaged in Australia, with a focus on evidence-driven formulations that prioritise active ingredients over "needless fluff." The brand's values include empowerment through education, inclusivity, and approachability—principles now extended through its AI-powered customer experience.
The company's product range focuses on intimate skincare, barrier support, and routines tailored to sensitive areas. The brand's product range includes prebiotic hydrating gels, gentle cleansing products, exfoliating treatments for ingrown hairs, and targeted intimate care solutions for dryness, discomfort and more. The new AI agent serves as a knowledgeable, always-available advisor, helping customers build personalised routines aligned with their specific skin health goals.
A Timely Innovation in a Growing Market
The launch arrives amid surging global interest in AI-driven personalisation within the beauty industry. The AI-integrated sustainable and regenerative beauty market is projected to grow at a compound annual growth rate (CAGR) of 22.9% through 2034, while the AI-powered beauty tech segment is expected to expand from $26.19 billion in 2024 to $74.64 billion by 2030. Consumer demand for personalised skincare solutions continues to intensify, with 86% of consumers expressing openness to fully personalised, AI-generated beauty products, and 68% trusting AI-generated recommendations over traditional marketing claims.
In Australia specifically, businesses are rapidly embracing AI, with the country targeting up to AUD $73.3 billion in private investment for AI and data centres by 2028 under the National AI Capability Plan. Australian firms are among the world's most AI-mature markets, with nearly universal adoption across sectors—positioning Skin Federation's move as both strategically sound and culturally aligned with broader national innovation trends.
Meanwhile, the women's intimate care products market is estimated to reach US$38.43 billion globally by 2032, growing at a 4.1% CAGR, with Australia projected to see a 5.2% CAGR during the forecast period. The convergence of AI innovation and intimate care market growth creates a unique opportunity for brands like Skin Federation that prioritise both technological advancement and specialised product expertise.
Looking Ahead
"This launch is only the beginning. As more users interact, we plan to expand it with new tools and features to make skincare more intuitive and accessible," PJ added.
The AI Skin Advisor is now live and accessible to customers through Skin Federation's website, offering 24/7 personalised guidance and product recommendations tailored to individual skin concerns and goals.
Try it for yourself
You can access our Skincare Advisor now via this link:
https://shop.skinfederation.com/intimate-skincare-advisor/
About Skin Federation
Skin Federation is a Melbourne-based intimate skincare brand founded in 2019. Fully Australian owned and operated, the company specialises in science-backed, evidence-driven formulations designed to boost confidence and comfort in women of every race and age. The brand's product range includes prebiotic hydrating gels, gentle cleansing products, exfoliating treatments for ingrown hairs, and targeted intimate care solutions for dryness, discomfort and more—all manufactured in Australia with a commitment to transparency, inclusivity, sustainability, and integrity.
Media Contact:
PJ, Co-founder
Skin Federation
Email: media@skinfederation.com
Website: https://skinfederation.com
Online Store: https://shop.skinfederation.com