Public Relations redefined for the digital and AI era. Meet Taurus Digital PR© — Smart. Strategic. AI-Optimised.

Sydney, Australia [12th November, 2025] - Integrated PR agency Taurus Marketing has announced the launch of Taurus Digital PR©, which integrates traditional PR with the power of Search Engine Optimisation (SEO), Artificial Intelligence Optimisation (AIO), and online visibility strategies to drive measurable brand impact.

Underpinned by the award-winning Taurus Bullseye™ methodology, Taurus Digital PR© is designed to make brands more discoverable and authoritative across digital platforms. The service reflects the agency's three-decade legacy of innovation and its vision of integrating marketing tactics under one brand strategy.

We've heard for some time that data is king. This still stands. Digital PR harnesses the power of online platforms to shape a brand's reputation, amplify its presence and drive measurable outcomes such as web traffic, engagement and eventually enquires and conversions. By combining content marketing, SEO, AIO and social media, Taurus delivers a smarter, data-driven and creative PR approach fuelled by insight, innovation and impact.

Sharon Williams OAM, CEO said "We're taking the principles of PR and strategically leveraging AIO to deliver optimum results. In today's increasingly digital world, we are experiencing the biggest change in how we build brand in the last decade. Digital PR elevates your searchability, AI visibility, public authority and digital strategy."

A Smarter Approach to Modern PR

Traditionally PR is about brand visibility and credibility. Now Taurus Digital PR© bridges the gap between brand storytelling and digital performance ensuring every earned media feature also boosts a client's online discoverability and AI relevance. So, when your brand is searched, AI will pick it up as a trusted source.

To optimise AI discoverability, brands need to manage reputation carefully across digital channels.  As consumers become increasingly active online, businesses need to adapt their strategies to strengthen credibility, boost visibility, and enhance engagement. This is where Digital PR is key, not as a substitute for traditional PR, but as a contemporary advancement in our changing world. Digital PR helps brands break through the noise and connect with their audience in meaningful, measurable ways.

Future-Proofing Brand Trust

As search algorithms and AI tools increasingly shape how audiences discover information, brands need credible, third-party validation more than ever. Taurus Digital PR© strengthens a company's online reputation through trusted editorial coverage, helping businesses stand out in competitive search environments while safeguarding authenticity.

What is Taurus Digital PR©? 
Taurus Digital PR© forms part of the agency's broader AI integration strategy, following the recent launch of Taurus AI©, its AI-powered reputation management service designed to help Boards, C-suite executives and marketing leaders harness AI in their communications with confidence and clarity.

Taurus Digital PR© delivers optimised media coverage that not only boosts SEO rankings and domain authority but also strengthens your brand's visibility, trust, and credibility online. Key benefits of Digital PR:

·       Improves Google and AI visibility through optimised media coverage and backlinks

·       Builds trust and strengthens online reputation with credible third-party endorsements

·       Delivers high-quality, newsworthy content that drives engagement and traffic

·       Enhances SEO performance and keyword authority across digital channels

·       Future-proofs your brand with AI-enhanced strategies built for evolving algorithms

Sharon Williams OAM said, "At Taurus, our strategy methodology combines Digital PR integrated with content, SEO and storytelling, ensuring your brand is not only seen, but remembered."