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MIP Appointed Local Distributor of Data Profiling Software from Evoke

Announcement posted by MIP 17 Nov 2001

Companies can Mitigate Risk of Inaccurate Data
Data warehousing specialist, Management Information Principles (MIP), today announced it has signed a distributor agreement with the leading provider of Data Profiling software, Evoke Software Corp. (Evoke). MIP will resell the full suite of Evoke Axio products in Australia and New Zealand.

Evoke provides software that assists data analysts with the previously tedious and error-prone task of profiling existing data sources so they can be used more effectively in new targeted applications such as ERP, CRM, Data Warehousing (DW), and Business Intelligence (BI).

Were excited to be working with Evoke, said Steve Hitchman, Managing Director of MIP. Evoke offers the leading data profiling product in the world today, Evoke Axio, which fits in very nicely with our expertise in data warehousing and data integration technologies and methodologies.

Founded in 1992, MIP provides sophisticated enterprise data management solutions to Global 2000 companies. MIP is the master distributor of Informaticas PowerMart and PowerCenter solutions in New Zealand and Australia, and thus already has extensive experience working with some of the largest companies with the most complex data environments in Australia.

Evoke chose MIP because they have the mindset, the tools, the methodologies, and the know-how to lead enterprise clients in Australia and New Zealand through the process to effectively leverage data across the enterprise, said Lacy Edwards, CEO of Evoke Software. MIP understands that the inaccurate or missing metadata that companies are attempting to use when undertaking data integration, consolidation, or migration projects is crippling downstream applications, wreaking havoc on project timelines, and causing unnecessary rework. Theyve seen first hand how implementing data profiling with Evoke Axio can help mitigate these risks and help data warehousing and enterprise applications succeed.

About Evoke Software
Evoke Software is the leading provider of Data Profiling software for Global 2000 enterprises. Evoke software enables companies to identify and subsequently correct inconsistencies, redundancies, and inaccuracies in corporate databases before they cripple applications such as SAP, PeopleSoft and others. Evoke solutions are critical to any corporate IT infrastructure, as the foundation to the deployment of strategic initiatives such as corporate databases and enterprise systems like CRM, eCommerce, Business Intelligence and ERP.

Evoke software reduces risk, accelerates time to market, and enables companies to exploit new opportunities. With the promise of accurate data for Global 2000 enterprises, Evoke software provides the digital fuel for the Information Economy.

Evokes customer list includes such companies as ABN AMRO Bank, AT&T, AXA Financial, FleetBoston, IBM, Verizon Wireless, Lloyds TSB Group, and Toyota USA. Evoke has strategic partnerships with major systems integrators, including CAP Gemini Ernst & Young and IBM Global Services, is a Siebel Premier Software Partner, and has a partnership with IBM Software Group. Based in San Francisco, California, Evoke has development labs in Austin and Boulder, and sales and support offices throughout the United States and in England, France, and Germany. Evoke is a private company funded by premier investment firms. For more information, please visit the companys website at <http://www.evokesoft.com/>.

About MIP
Founded in 1992, MIP provides sophisticated enterprise data management solutions to Global 2000 companies across a broad range of industries. MIP has established a strong reputation for expertise in Data Warehousing, Decision Support and Data Mining, combining end-to-end technologies and consulting skills to provide a successful outcome to every project. As the globe shrinks and markets expand into new horizons, MIP remains a true pioneer of Business Intelligence and Data Management with a track record of over 40 successful Data Warehouse implementations worldwide. www.mip.com.au