Sony at ISE 2026: Empowering Creativity, Enhancing Spaces
Announcement posted by Sony Australia 02 Feb 2026
Sony returns to ISE this week to demonstrate how its technology enables creativity to flourish and transforms the way people connect, learn and collaborate across corporate, retail, education and production spaces.
Announced today - New firmware updates for Sony PTZ cameras
Sony is today announcing new firmware updates for its PTZ Auto Framing cameras with built-in AI analytics - the SRG-A40/A12 V4.0 and BRC-AM7 V3.0.
Ideally suited to the education sector, these updates add more framing options and advanced control settings, giving users greater flexibility in daily operation. They include a Basketball Framing Mode designed for school sports games.
SRG-A40/A12 V4.0 - Expected to be available from April 2026
This update delivers highly requested features and addresses key operational challenges for education users, including:
- Ball Sports (Basketball) framing mode for school sports games
- Live view overlay for Tracking Range and Fixed Angle Position
- Improved Face Registration by uploading photos
- Closer Close-up framing
- Support for Cisco fixed IP mode for easy integration
BRC-AM7 V3.0 - Expected to be available from April 2026
Delivering major AI auto-framing enhancements and improved image stabilisation, this update supports more dynamic productions and operations.
- Ball sports (basketball) framing mode for school sports games
- Live view overlay for defining tracking range
- Flexible pan/tilt/zoom sensitivity and speed settings for PTZ Auto Framing
- Optical image stabilisation for clear recordings
Tom Garvan, Remote Camera Product Manager, Sony Australia, comments: "The new firmware updates for our PTZ cameras demonstrate the continued evolution of our advanced AI auto framing technology, which is a key part of our offering to the education market. We couldn't imagine a better platform than ISE for the first public debut of these products and firmware upgrades."
"Our whole team is ready to welcome guests to our booth, proudly demonstrate our new products, answer questions and share their knowledge, expertise and market insights."
Built around a New Product Aisle, visitors to the Sony booth will have the opportunity to explore a series of immersive, hands-on zones that bring real-world applications to life. Each environment is designed to demonstrate how Sony's solutions can enhance creativity, communication, and collaboration.
Booth Zone 1: Corporate Solutions
In the new world of hybrid work, Sony is helping to connect employees and employers through better data led technologies, optimising staff efficiency, productivity, and work-life balance - while creating a smarter, more environmentally-conscious workplace.
Visitors can expect to experience the versatility and breadth of the full BRAVIA Professional Displays lineup along with the SRG-A40/A12 and BRC-AM7 PTZ cameras. Together, these create comprehensive solutions for reception areas, corporate meeting rooms of all sizes, huddle spaces, boardrooms and auditoriums.
Booth Zone 2: Education
In the education sector, Sony helps to create inspiring classrooms with innovative teaching solutions that connect students with immersive, personally tailored educational experiences. Universities and colleges benefit from flexible, easy-to-use AV solutions for lectures, seminars, interactive and distance learning, and cross-campus communications.
On the booth, the Sony team will focus on highlighting the continuing evolution of its advanced AI auto framing technology, and third-party compatibilities. Sony's compact PTZ and remote cameras - with newly enhanced features and capabilities thanks to new firmware upgrades for the SRG-A40, A12, and BRC-AM7 - capture every detail of lectures, presentations, webinars or ball sports games. The University of Exeter in the UK recently enhanced hybrid learning with Sony PTZ cameras.
Booth Zone 3: Retail
Retail space with all-in-one solutions using Pro BRAVIA digital signage, Edge AI for enhanced metrics and SRD (Spatial Reality Display) for compelling immersive experiences
Booth Zone 4: Capture and Connect Studio
Drawing together Sony's rich heritage across pro AV, cinematography, large-scale live productions and the consumer market, the company is uniquely positioned to help brands and online content creators of all sizes produce high-quality video content. Strong demand for professional and affordable filmmaking and broadcast technologies is being driven by in-house corporate communications teams, social media influencers, news organizations and third-party studios (such as Haarlem Studios in The Netherlands). They are all seeking cost-effective ways to strengthen audience engagement, elevate the brand and reduce production costs.
With a mocked-up podcast studio, Sony's team will present an all in one, simple to use video content production and streaming set-up. Audio, video and workflow solutions will be showcased, with content capture delivered by Sony's latest AI-based camera solutions - the PTZ auto framing SRG-A12, along with Cinemaline cameras and the PMW-Z200 camcorder. The software-based M2L-X switcher will demonstrate how content can be managed and distributed for live mixing and streaming, and ensure efficient production workflows.
Booth Zone 5: Live Events Production
In this zone, Sony will be showcasing conference and event production capabilities for medium and large events using broadcast grade equipment. These tailored solutions are designed for corporate, broadcast, events service companies, or luxury segments. On the stand Sony will demonstrate the filming of a keynote-style presentation, produced live with the XVS-G1 vision mixer.
Cameras demonstrated will include the Cinemaline PTZ, the ILME-FR7, on a Mo-Sys MoRail system; the flagship AI Auto Framing PTZ, the BRC-AM7, ideally suited for live events; the 4K/HDR studio camera HXC-FZ90 and camcorder PMW-Z300. In addition, the Sony team is keen to show visitors the OCELLUS camera tracking system mounted on the HXC-FZ90 studio camera, and share its creative possibilities especially in virtual production use cases. Sony's range of workflow tools including Ci Media Cloud will feature prominently across all solution areas.
The Sony BRC-AM7 cameras recently played a pivotal role in capturing the dynamic energy and artistry of The Goldwell Colour Vision event at Exhibition White City in London, produced by gassProductions.
Sony's PTZ cameras will also be showcased at Sony partners' booths.
Ends
About Sony Corporation
Sony Corporation is a creative entertainment company with a solid foundation of technology. From game and network services to music, pictures, electronics, image sensors and financial services - Sony's purpose is to fill the world with emotion through the power of creativity and technology. For more information, visit: http://www.sony.net/.
About Sony Australia: Sony Australia Limited is a wholly owned subsidiary of the Sony Corporation of Japan, and a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Committed to producing innovative and quality electronic products, the range includes BRAVIA TVs, Alpha digital interchangeable lens cameras and Cyber-shot digital cameras, headphones, Walkman MP3 players and other audio products, and professional broadcast equipment. For more information on Sony Australia, visit https://www.sony.com.au
Images: Product images can be downloaded from the Sony Australia & NZ Flickr site: https://www.flickr.com/photos/sony-anz/.
Social Media: Stay up-to-date with Sony Australia competitions, events, product reviews and videos via Facebook - www.facebook.com/sonyaustralia, Instagram www.instagram.com/sonyaustralia, YouTube www.youtube.com/sonyaustralia., & Tik Tok - https://www.tiktok.com/@sonyaustralia